Central Calif. Winegrowers and Calif. Assoc. of Winegrape Growers 2006 Winegrape Symposium San Joaquin Valley Grapes “San Joaquin Valley Grapes = Quality Value Wine” November 29 th and 30 th, 2006 Pardini’s, Fresno, California

How is the SJV poised to compete? What must we do? Greg Livengood, Joseph W. Ciatti Co., LLC San Rafael, CA 415/

USA vs. World USA 8% of Production USA 5% of Vine Acres 7.66B Gals (45M tons) Source: OIV

Cost of Ocean Freight Approx. US$0.80 per gal

Imports Pinot Grigio Pinot Noir Riesling Long Inventories in S. America & Australia

Australian Production

Chile Annual Production

Argentina Grape Production

+33%+27% +35%

Dry White Wine

Dry Red Wine

Cabernet Sauvignon Wine

Merlot Wine

Syrah (Shiraz) Wine

Chardonnay Wine

Currency Exchange Rates 2000$ $ $ $ $ $ $ $ $ $ $ $ $ $1.32 AUD 1.00 = US EURO 1.00 = US

California Exports 76.46M Gals 94.13M Gals 91.27M Gals Est M Gals 440,000 Tons 540,000 Tons 520,000 Tons Est. 530,000 Tons Source: Gomberg Fredrikson Report; State Board of Equalization

SJV Strengths White Zinfandel Zinfandel Ruby Cabernet Colombard Competitive Varietals

Major Export Mkts for SJV Wines Canada Germany Scandinavia UK Asia

E- Newsletter To sign up for our E-Newsletter “Ciatti Insight” Lora at

Thank You for your time and Attention Greg Livengood Joseph W. Ciatti Co., LLC T.415/