1. Wine Education Plan – Columbus Test
Continue to educate your customers with the next installment of our sip & learn program, “Growing Regions.” This series digs into the sense of place, how soil and climate affect grapes and what is the difference between an appellation and an AVA. Whether a novice or expert consumer, our program covers them all. With a section for Novice, Advanced and Expert the take one education booklet is a perfect reference for self guided learning. Also available is the perfect pairings card that provides food pairings for all varietals. This endcap promotion is designed to be interactive for customers to engage with. 40 stores in the Columbus Division will be the test market for sip & learn, 20 control stores and 20 test stores.
Timing W1P3 to W4P4, endcaps refreshed W4P2 – W1p3
Priority #6 Upscale and Mainstream
POS – Endcap Header, Side Panels, Series 1 Consumer Take One Booklet, Food Pairing Guide and program overview postcard.
Test stores with POS – 273, 350, 569, 805, 817, 898, 525, 538, 341, 546, 575, 591, 802, 804, 853, 861, 870, 871, 891, 895
Control stores without POS – 328, 587, 818, 819, 847, 901, 531, 907, 511, 519, 590, 617, 621, 623, 810, 842, 878, 920, 923, 939
Items:
Arrow Creek Cabernet UPC
Arrow Creek Chardonnay UPC
Arrow Creek Pinot Grigio UPC
Chateau St Jean Sonoma Chardonnay UPC
Chateau St Jean Cabernet Sauvignon UPC
Chateau St Jean Pinot Noir UPC
Chateau St Jean Merlot UPC
Noble Vines 337 Cabernet Sauvginon UPC
Noble Vines 667 Pinot Noir UPC
Noble Vine 1 Red Blend UPC