MyBodyTrainer.com Jerry Wursten, MS, CSCS
Business Overview Potential clients –Find us on Web (URL is –Referred by health professionals –Referred by other clients We provide (via ) –Personalized fitness program –Personalized weight-control program –Personalized diet and nutrition program –Encouragement and motivation We sell equipment, supplies, supplements, exercise DVDs
Our Clients Athletes Bodybuilders Weight-management clients Heart patients Others who want to look and feel better
Five Sides to Fitness
Personalized Fitness Programs Clients fill out our Web forms –Current weight –Weight goal –Strength pretest –Cardio pretest Our personal trainers customize program Correspond through –Give exercise guidelines –Provide motivation –Answer questions
Personalized Diet Clients fill out our Web-page forms –Current diet log for 3-day period –Health status, including current medicines Our personal trainers customize your program Correspond through –Give nutritional guidelines –Suggest weekly menus –Provide motivation –Answer questions
Strength-training Equipment Free weights –Solid dumbbells –Adjustable dumbbells –Barbells –Triceps bar, shrug bar, squat bar, trap bar Machines and benches –Universal machines –Specialized machines –Weight benches Other equipment and supplies
Cardio-training Machines Treadmills Rowing machines Step machines Exercise cycles Elliptical machines
Dietary Supplements Multivitamin Specific vitamins Sports drinks Nutrition shakes Amino acid and vitamin cocktails Health bars
Exercise Videos Aerobics Kickboxing Spinning (exercise cycling) Elliptical workout Motivational
Expansion Needs