CJ CAWLEY My Evaluation

To Find out who would be the audience for our media product we first needed to know who likes what? Who would be the audience for your media product? We all decided to create questionnaires that would help us understand our target audience for our opening scene. Our questionnaires consisted of questions asking what there favourite genre is? Once this was done and we had our results we knew what kind of audience we were looking for.

Who was our target audience? Our questionnaires and research helped us realise that our target audience was the teenage market. We was now aiming for the working class to lower middle class for our media product. So to make sure our opening scene would be the thing a teenager would like to watch we made the film about teenagers.

How did you attract/address your audience? To attract our audience we needed to make sure there was things through out the opening scene that teenagers could relate to or have an opinion on. Drugs Drugs seems to be very stereotypical of teenagers. We added drug content not because we feel all teenagers take drugs but because we know that once in there lives they would have been offered, asked for some or had even taken drugs. We knew by having this in there, it would make the audience know and understand it’s a hard hitting bit of film. And for teenagers that’s exactly what they want to see. They don’t want to beat around the bush. Offensive Language Bad language is seen through out all films but as a teenager I know that’s what the majority of teenagers want to hear in a film. It gives that teenager a sense of rebelliousness. It is also very real to hear bad language. Our audience will be used to the language because they use it them selves. Nothing is glossed over in the opening scene, not even the language. Costume The costume we used also helps us attract our target audience. We have used clothing that teenagers will relate to because they either wear the same type of clothing or have seen it around. We wanted to give it a typical look, bland, simple and understandable for the audience. That’s how we have attracted them.

Over all Over all our target audience was middle class to lower class teenagers because that’s the type of people that were going to watch this film. It stars 3 male characters around the same age so the audience had people to relate to. There was the ‘Tough’ one, known as ‘Cj’. This character was seen as the leader. The guy who bullied the other two into drugs and rebelling. The audience may be able to relate to this character because they have known someone like this character in there lives or they were once ‘Cj’. The other character known as ‘Elliott’ is the guy who doesn't want to be doing what he is doing. He has hope and dreams for himself but cant get out of the rut of teenage life. He is the sheep and needs to leave the group. This is a character a lot of teenagers could relate to. I think it’s a big part of growing up so this will attract our audience. If the film carried on then we could introduce lots of other characters that the audience could relate to.