The Public Needs to be Educated About Agriculture Stephanie Stade "In the last 15 years, it occurred to me that the public no longer knows what farming and ranching is all about. The wonderful image we (producers) used to have in this field of just being the best that America has to offer has been lost. One hundred years ago, 25 percent of us were in agriculture. Today, only 2.5 percent of us are," said Lehr.
Consumers 70% know little or nothing 2.5% in agriculture About 27% are educated Decision based on how food is grown or raised Rely on media Anti GMO’s Want organic
Food Prices in U.S. 10% of budget 50% of budget in developing countries U.S. complains most Picky Least educated
PETA People for the Ethical Treatment of Animals Largest animal rights group More than 3 million members Factory farms Clothing trade Laboratories Entertainment industry Domesticated animals Hunting “Cruel Killing of pests Medication Hormones Steroids
PETA Does not understand… Hormones -Fewer cows, more milk -Easier to keep an eye on 2/3rds of America concerned -Well tested and safe –FDA Public goes along with media
Increase in organic demand
Yahoo 2012 article “Agriculture #1 most useless degree” -Necessary above anything else -No Farms, No Food -Example of Uneducated Public
Chipotle Grammys commercial anti agriculture “Back to the Start.” “Back to the Start.” “Mistreated” on factory farms Should be raised like they used to be Run free No antibiotics or hormones Advertised from well raised animals
Little do they know… Indoor housing and medications - Less disease - Less fighting - Easier to keep an eye on - Out of sun -Easier to keep cool Cannot use the same ways we used to -7 billion people
Chipotle Advertising a fantasy Not reality Falsely Advertise their food Labeling farmers as bad people
Educating the public If we don’t educate the public: -End of Agriculture how we know it today -Number of farmers will decline more than they already have
More Education Is Needed Classroom - More Ag classes in high school -FFA offered at more locations -More push towards joining 4H Agritourism -More farms that the public can access -Allows public to see it in real life
Agritourism operation Farm Markets Fall Festival Educational Thousands of people Many different attractions
Our Survey Out of 100 people Over half never seen a calf bottle fed in real life About Half had no idea what a combine is About 15% thought chocolate milk came from brown cows
Help keep everyone’s bellies full, educated the public!!
Works Cited “Public uneducated about ag production, fertilizer use” Country World Archives March archives/SCTX/2002/sc1031fertilizer.php archives/SCTX/2002/sc1031fertilizer.php “U.S. Organic Food Sales In Billions” Side Tracks- June March tracks-june-2012/ tracks-june-2012/ “Our Mission Statement” PETA. 1 March