GET HEARD. BE LOVED.
18MM Songs 50MM Registered users 1,700 Streaming live stations and custom playlists 138MM Monthly listening hours iHEARTRADIO ALL-IN-ONE APP
Mobile Tablet In-Dash iHEARTRADIO PLATFORMS iHeartRadio.com Android iPhone BlackberryWindows Phone 8 Kindle Fire Xbox 360 Sonos Vizio Connected TVs & Remote Controls Google TV iPad Bose SoundTouch HP Toshiba Sony Yahoo! Microsoft Surface Roku Samsung Smart TV Online Mobile Laptop/Tablet In-Dash In-Home Wearables Samsung Gear 2 Amazon Fire TV Samsung Shape Samsung ATIV Android Wear
Aided brand awareness among U.S. adults. 69% 1,525 DAYS FOURSQUARE 1,877 DAYS PANDORA 1,735 DAYS FACEBOOK 1,335 DAYS TWITTER 1,096 DAYS INSTAGRAM 573 DAYS iHEARTRADIO 1,003 DAYS* 50 MILLION Source: Instagram: Twitter: Google+ Estimate; Facebook: ; Pandora: Foursquare: * Estimated date UNMATCHED MOMENTUM
iHeart.com Updated Inside & Out Smooth Interface to Increase Listener Engagement Meaningful Connections for Advertisers iHEARTRADIO DIGITAL UPDATE
iHEARTRADIO DIGITAL UPDATES iHeart.com has been updated inside and out for a more engaged user and better ways to connect ● Targeting to increase your audience ● Reporting to understand listeners behaviors ● Streamlined, clean & simple user experience ● Relevant and interesting content
DIGITAL TARGETING Targeted Audio On live radio everyone hears the same thing at the same time. Not any more. For the first time we’ll be able to personalize in-stream ads for individual listeners.
DIGITAL TARGETING BEFORE: Two simultaneous Z100 listeners. Station/Genre: The only targeting
DIGITAL TARGETING BEFORE: Two simultaneous Z100 listeners. Listener details weren’t incorporated
DIGITAL TARGETING Now: Same stream, different targeted ads. Don’t miss listeners with more targeting capabilities. User information available to customize your campaign
DIGITAL TARGETING NEW TARGETING: USER (AUDIENCE) User Location – by DMA, City or ZIP, not hyper local User Device - (Web, iPhone, Android) User Device Carrier Gender Demographics Usage EXISTING TARGETING: STATION (CONTEXTUAL) Day Part – as defined by the time audio plays for the user (not time zone of the station). Station’s Format/Genre Station’s Market Station
GET HEARD. BE LOVED.