GermanyUKMexicoSouth Korea Russia GeneralsParents All (7-49) Kids % Aware Generals Parents All (7-49) Kids % Have played the game US All data among.

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Presentation transcript:

GermanyUKMexicoSouth Korea Russia GeneralsParents All (7-49) Kids % Aware Generals Parents All (7-49) Kids % Have played the game US All data among moviegoers; “% have played the game” can refer to any Angry Birds game

(Int’l only) 2012 We tested ANGRY BIRDS against 14 competitive franchises US release dates shown

US data shown; Data among awares Action-Packed Strange Cute Smart

Among awares; Scores based on global averages; Candy Crush Saga scores do not include US Properties with established TV or film content are more easily imagined as movies

top tier franchise This is a top tier franchise that is well-known and liked in several key territories. strong narrative Establishing a strong narrative – and giving the rich personalities characters rich personalities – will be crucial next steps. Familyaudiences Family audiences comprise the core base for the movie. consistent brand identity Angry Birds has a consistent brand identity across markets that emphasizes fun and funny gameplay.