WXII12.com 2008 Information

Internet is Hugely Popular and Still Growing Over 217 Million People in the U.S. 2007: 74% of US households 242 million by 2012 Source: JupiterResearch Internet Population Model, 3/07 (US only) © 2007 JupiterResearch, LLC Internet growing faster than US population 2.3 CAGR vs 1.1 CAGR in the next 5 years Online Usage is Increasing

Audience using site for content. MediaMetrix 2007, comScore Network Million People Go to Local Sites for Content Local Information Comes from Local Sites

Weather, Directions, Sales, and Activities Top Local Content Demands Top 10 Local Content Source: Magid research

And So is Local Online Advertising Sources: 2008 Borrell Associates Can you afford to wait much longer? $13.01 billion in 2012 (forecast) $9.89 billion in 2008 (forecast) $7.63 billion in 2007 $5.86 billion in 2006 $4.81 billion 2005 $2.69 billion in 2004 $2.07 billion in 2003

Local News Context Strengthens Brand Impression Broadcast network news sites News on search engines Local information sites I can trust products/ services advertised on this type of site Cable news sites Broadcast network news sites Newspaper sites News on search engines Weather sites Local information sites Local television news sites TRUST Products/services advertised on this type of site are meant for people like me Cable news sites Broadcast network news sites Newspaper sites News on search engines Weather sites Local information sites Local television news sites RELEVANCE I have purchased a product/service as a result of an ad on this site Cable news sites Broadcast network news sites Newspaper sites News on search engines Weather sites Local information sites Local television news sites IMPACT Cable news sites Newspaper sites Weather sites Local television news sites The ads on this type of site keep me in the know with regard to products/services in the local marketplace INFLUENCE

Online Usage Drives Offline Sales Retail Sales Source: Jupiter Research, Internet Retail Offline Influence Model, 12/07 BugSpray.com

Television and Internet Complimentary Source: Online Publishers Association

The Power of the Local Audience Reach: Local websites are the most visited destination sites in every market. Affinity: Consumers have a personal relationship with their local media brands unlike any other media relationship. Trust: Local publishers are the most trusted and respected sources of news and information Targeting: Local websites produce the best in-depth, vertically targeted audiences on the web

THE LOCAL MARKET WXII12.com Winston-Salem/Greensboro/High Point Market Snapshot WXII12.com Snapshot WXII12.com Metrics WXII12.com Online Marketing Solutions

Market Snapshot of Triad Market 73% of all adults in the Greensboro/Winston- Salem/High-Point area logged on to an online service or the Internet during the past 30 days. 52% are Female Median Age is 45 Median Household Income is $46, % are College Educated 78% are Home Owners Source: The Media Audit: Mar-Apr 2008

Profile of the WXII12.com Visitor 50/50 are Male/Female Median Age is 41 Median Household Income is $57, % are College Educated 86% are Home Owners 70% log on to WXII12.com from 7am to 5 pm Monday - Friday Source: The Media Audit: Mar-Apr 2008 Webtrends 2008

WXII12.com Age Analysis Source: The Media Audit Mar-Apr 2008: Based On Greensboro/Winston-Salem DMA Adults

WXII12.com Annual Income Source: The Media Audit Mar-Apr 2008: Based On Greensboro/Winston-Salem DMA Adults

WXII12.com Education Profile Source: The Media Audit Mar-Apr 2008: Based On Greensboro/Winston-Salem DMA Adults

WXII12.com is where the Triad turns to for up-to-the-minute reporting on News, Weather, Sports, Entertainment, Health and much more! WXII’s regional news and information Web site is updated 24 hours a day, 7 days a week. On-air promotion drives viewers to WXII12.com.  6.8 Million Average Page Views Per Month  400,000 Average Unique Users Per Month  Average Visit Time: 6 Minutes Source: WebTrends, WXII12.com – 01/1/08 – 07/31/08

Greensboro/Winston Salem/High Point WXII12.com is the #1 Local Web site! Source: The Media Audit Mar-Apr 2008: Based On Greensboro/Winston-Salem DMA Adults

WXII12.com is #1 Local Web site in the Triad! Source: Nielsen//NetRatings June 08 Greensboro/Winston Salem/High Point

Monthly Site Visitors Source: WebTrends

Monthly Site Page Views Source: WebTrends

Year to Year Comparisons Source: WebTrends Projection calculated by applying current YTD average to remainder of Yearly Site Video Streams

Source: IB Internal Data Projection calculated by applying current YTD average to remainder of Year to Year Comparison Yearly Unique Subscribers

Standard Advertising Opportunities Large Format IAB Ad Units provide strong branding, visibility and creative opportunities on the Home page and each Content Channel’s main page throughout the Web site. The three major IAB Ad Units include: Leaderboard: 728x90 Display: 300x250 Skyscraper: 160x x90 Leaderboard 300x250 Display 160x600 Sky- scraper

Section/Story Page Sponsorships Section and Story Page Sponsorships (also known as a Threaded Sponsorship) signify sponsorship of an entire section. Section and Story Page Sponsorship Ads appear in prominent locations above the fold on the main section page and can be placed in any editorial section of the site (i.e. News, Entertainment, Health, etc.) Logo Brick Ad

Flash Video Ads (WebVision) This new video revolution allows you to create a look-live message that literally jumps off the page. Like television in the office, this format delivers the site, sound, motion and emotion that your customers have never before seen on their computer screens. WEBVISION VIDEO: Production and placement of your :10 - :30 second video that will automatically play upon viewers entering specific sections.

Pre-roll Video :15 Pre-Roll Video Ads run before video content and includes a 300x250 Display ad that runs as a companion to the video, remaining on the page until a new video is selected. Pre-Roll Video Ads can run in front of all video categories such as News, Sports, Entertainment 300x250 WXII video features the latest local and national news. Viewers can browse video to create their own playlists, search for the video they want to see and review the most popular videos on WXII12.com in full-screen mode.

Content Integration Module The Content Integration Module (CIM) integrates your content into the site by using the standard look and feel of WXII12.com. Standard placements are above and below the Skyscraper Ad in various sections of WXII12.com.

Title-bar Drop Down Ads Title-bar Drop Down Ads are placed on the News Headlines title-bar on the top right side of the Home page and expand automatically when a user first visits the page. They appear for 10 seconds, leaving a Title- bar Logo ad once the ad is finished running. Expanded Ad: Title-bar Ad:

Floating Rich Media Floating Rich Media Ads float over the page content, cutting through standard Web ads and immediately engage the visitor. The ads begin moving over the main content of a site when the page first loads. The ads are served to unique users once per 24- hour period and disappear after a maximum of 10 seconds.

Video Display Ad The Video Display Ad includes a teaser that encourages visitors to click a button, graphic or text that plays a short video clip within the ad. After the video plays, the ad displays a leave behind element encouraging visitors to play the video again.

Pushdown Ads The Pushdown Ad or Sliding Billboard Ad unit provides advertisers with an interactive ad to grab the viewers attention. Ad “pushes down” the content for seven seconds, then leaves behind an expandable leave-behind ad. Expandable pushdown will be live ALL DAY on the day the pushdown runs.

Contests Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database of customer information. Online contesting can also be used to develop market research information by adding questions or “qualifiers” to the contest entry. Online Contests include: Link on the home page. Administration of contest database – Client will receive a complete list of all opt-in users for use in follow-up marketing.

Reporting & Optimization Tools Industry-standard software programs track and manage our online audience and advertising. WebTrends is a leader in the online audience measurement field. Using WebTrends tools, WXII12.com editors can track the days hottest stories, or make broad assessments of what our online audience is interested in. WebTrends tabulates and reports page views and unique users (and much, much more…) on a daily basis. DoubleClick’s DART adserving software manages and reports on delivery of advertising impressions throughout WXII12.com. DART tracks the number of ad impressions and “click-throughs” delivered, and provides ongoing reports on delivery. DART can be a powerful tool to help advertisers manage their online campaigns.