Katmandoo C2C platform for web development
2/17 #1 - low website quality Users have $ for a website but can’t make it working Typical low-cost website
3/17 #2 - no store for CMS extensions Web developers create custom CMS builds, not custom extensions
4/17 #3 - each CMS has its own API Web developers need more or less standard API to create for all platforms at once Typical web developer
5/17 Katmadoo is a C2C platform
6/17 Solution: CMS extensions e-store
7/17 CMS / CMF extensions e-store Moderated catalog – Proven quality – Extensions for any price ($1 … $10000) Commissions for developers – Possibility to sell / promote their works C2C communication platform – Tickets for issues / feature requests – Discussion boards / case studies
8/17 How it works?
9/17 Market Low / medium cost websites – k+ open source extensions – 5-10M downloads daily – 1% of extensions are paid – +50% a year Web development – 100k+ freelancers / small agencies – 1% are professional developers
10/17 Competitors Free CMS extensions (WP, Joomla!, Drupal) – No true way to purchase paid extensions – No strong communication platform Paid CMS extensions (Magento, Bitrix) – A few useless extensions – High price for an open source website
11/17 Katmandoo is better Proven qualitative CMS extensions – Ratings / reviews / testing / bug tracker Uniformed API – The true way to migrate from CMS to CMS Quality for low-cost market – $100 will be enough for a brilliant websites
12/17 Business model CMS extensions e-store – 1% commission, 1M+ items daily Social services / exceptional quality – Paid accounts, $10 monthly, 20k+ developers Extension e-store as 3 rd solution – Custom platforms for CMS manufacturers
13/17 Milestones 1-3 rd months: open source CMS, public beta 4-6 th months: API, e-store, community 7-9 th months: paid services / internal rewards th months: #1 platform for web developers Payback lifetime: months
14/17 About us WEBO Software Qualitative low-cost CMS extensions Performance optimization NetCat Great technical experience #2 on CMS market in RU
15/17 Summary $2.5M of investment 30% - development, 70% - marketing Innovative product on market Market: 100k of CMS extensions Average price $3 Complete payback in 2.5 years Annual sales on 3 rd year: $10M
16/17 Questions? Katmandoo – C2C platform for web development
17/17 Questions? Matsievsky Nikolay