1 Together with our frequent collaborator, Statler Nagle, we have spent nearly two decades perfecting the art of industry/ member marketing programs The journey of direct discovery has included: Adult Vaccines

2 Create & Lead Industry Campaign The campaign began planning in 2012 and launched in February In May 2014, the Public Relations Society of New York (PRSA - NY) named Cans Get You Cooking as the 2014 Integrated Communications Program of the Year in the Consumer Products & Services category at their annual Big Apple Awards. The campaign was selected from among nearly 1,000 entries in all categories, and four top–notch finalists in our category from Procter & Gamble and Sherwin Williams. Cans Get You Cooking is an industry marketing campaign. Prime was instrumental in the creation and operation of the campaign for the Can Manufacturers Institute. Prime co-lead the initial assessment, campaign plan and ROI projection work. Once begun, our roles have included all sales efforts to engage Brand’s and Retailer’s support and adoption of the campaign while enhancing their own sales efforts. Over four dozen brands and retailers have become campaign partners as a result of our sales efforts. We are also responsible for measuring the results of the campaign.

3 Online Presence Social Media Nutrition Outreach Cross-Platform Paid Media Earned Media CONSUMER OUTREACHBRAND PARTNERSHIPS More than 20 retailers promoted National Canned Food Month in February 2015 RETAIL PARTNERSHIPS + indirect brand engagement via retail events = 80% 80% industry volume Direct Brand Support Direct Brand Support 40 %

4 ROI Model Informs Decision-Making Analytics expertise allows interactive ROI modeling for Funders and Association to optimize marketing and program mix $10.28 $8.86 $8.23 $7.86 Funder Breakeven: $7.15 Incremental Sales per Campaign $ CONSUMER MARKETING TRADE PROMOTION PULL PUSH

5 Industry Program Measurement & Evaluation Prime has provided Measurement and Evaluation services since our founding in This is a core expertise and practice area of the firm. Assignments have included industry marketing campaigns, specific program initiatives as well as individual company sales & marketing business trends, scorecards and evaluations. Evaluation services are customized after an initial assessment and are based on client needs and internal resources available. Scorecard State of the Industry Business Trends Annual Measurement Industry Topline Performance Focus & Outlook Campaign Level of Granularity Detailed Full-range of Insights & AnalyticsTEAM TOOLS LAYERS Holistic Program Bus Results Tactical Diagnostics Business Statistics Customer Surveys Econometric Modeling Program Measurement & Evaluation Services Internal Mixed External