Incorporating poultry producers and strengthening veterinary services IICA Strategy for Addressing Avian Influenza Mónica Montero Public Information Office Directorate of Agricultural Health and Food Safety

IICA Strategy for Addressing Avian Influenza Strengthening of veterinary services To promote participation of the poultry sector (national and regional actions) Risk Communication

Risk Communication Efforts * Creation of awareness among political leaders * Dissemination of strategic info

Video “Avian Influenza: Prevention is possible” Main topic Good poultry production practices and prevention Based on FAO’s manual “Guide to the prevention and control of avian flu in small-scale poultry farming in LAC” Portuguese version

Target audience: medium and small producers Share in a simple and pleasant way reliable scientific information on AI Adapted to Caribbean culture Portuguese version Radio series “Más vale prevenir…”

Re - distribution plan * Ministries of Agriculture * International organizations * Private sector Monitoring * Where the materials are * How had they been used Validation IICA/FAO (Central, Andean and South Regions) * Video, understandable although culture diversity * Radio series, should be adapted to country communication needs

Thank you