Business Intelligence Overview Make Better Decisions, Faster… Tim Geier Application Sales Manager – Business Intelligence

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. “Safe Harbor” Statement

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Agenda Introduction Tim Geier / Oracle Oracle BI Product Overview Oracle Business Intelligence Mobile BI Essbase Oracle Endeca (unstructured data) Wrap up / Q & A 3

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Evolution of Analytics… Operational Reporting Performance Dashboards Forecasting, Planning, Scenario Analysis Strategic Scorecards Data Mining Predictive Analytics Past OrientedFuture Oriented Tactical Strategic Competitive Advantage Which customers spend the most? How many orders did we ship today? How are employee expenses trending? Which customers are most profitable? What if our sales increase 8%? Will our cash balances take us through this crisis? What is this customer most likely to buy?

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Dark Reality 93% of finance managers are swimming spreadsheets

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points RetailAero / IndustrialInsurance / HealthLife Sciences Travel & Transport CommunicationsPublic SectorFinance / Banking Consumer GoodsHigh Tech Business Intelligence Customers Proven Business Analytic Tools and Applications

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Oracle Business Intelligence Foundation Suite Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Introducing Oracle BI Foundation Suite Single Integrated Analytic Solution Oracle Essbase Plus Oracle BI EE Plus + Oracle BI Foundation Suite Oracle Scorecard and Strategy Management Oracle Mobile BI

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Oracle Analytics “Big Picture” COMMON ANALYTIC FOUNDATION Forward-Looking Analytic Engine Multi-user Write-back Financial Intelligence Enterprise Dimension Management Single Enterprise Information Model Conformed Dimensions Federated Query Intelligent Caching Ad-hoc Analysis Interactive Dashboards Reporting & PublishingMobile / AlertOffice Integration PERVASIVE INFORMATION ACCESS 3 rd Party, Legacy Data Warehouse Access, Excel, XML OLAP Procure / Spend Asset Mgmt Finance Human Resources Projects Sales Contact Center Marketing Supply Chain MFG Loyalty Price Contact Center Spend Classification Project Lifecycle Mgmt GRC 3.

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points BI Applications Components Pre-mapped metadata, including embedded best practice calculations and metrics for financial, executives and other business users A “best practice” library of over 360 pre-built metrics, 30 dashboards, 200+ reports and several alerts for CFO, Finance Controller, Analyst, AR/AP Managers, & Executives Pre-built ETL to extract data from over 3,000 operational tables & load it into the DW, sourced from PSFT, Oracle EBS and other sources Pre-built warehouse with 16 star-schemas designed for analysis and reporting on financial analytics Presentation layer Logical business model Physical sources

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points © 2011 Oracle Corporation – Proprietary and Confidential Oracle BI Applications Enterprise BI for the Entire Organization Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Detect & Alert Office Integration SearchEmbedded Data Integration Mobile Scorecards Collaborate 3 rd Party Systems OLAP Data Warehouses Excel, Access Procure / Spend Asset Mgmt Finance Human Resources Retention Absence Performance Recruitment Development Compensation Projects Project Funding & Budget Project Profitability Product Cost Project Revenue Project Performance Project Billing General Ledger Cash Flow Payables Balance Sheet Profitability Receivables Maintenance History Inventory Maintenance Costing Asset Genealogy Breakdown & Preventative Quality Direct / Indirect Spend Employee Expenses Buyer Productivity Contract Compliance Supplier Performance Purchase Cycle Time Sales Contact Center Marketing Supply Chain MFG Resource Usage Costing & Kanban Work Orders Bill of Material Plan to Produce Sales Team Effectiveness Forecast Accuracy Pipeline Analysis Up-sell/ Cross-sell Cycle Times Lead Conversion Loyalty & Attrition Campaign ROI Customer Insight Market Basket Analysis Product Propensity Campaign Effectiveness Service Costs Service Delivery Customer Satisfaction Contact Center Sales Contact Center Performance Shipping Customer Status Inventory Fulfillment Status Revenue & Backlog Order Management Agent Performance Inventory, Quality, & WIP OTHER OPERATIONAL & ANALYTIC SOURCES SOURCE ADAPTERS:

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points BI Applications: Business Content Over 8,000 pre-defined assets BI ApplicationDashboards Dashboard Pages ReportsMetrics Sales Price Marketing Loyalty Service Contact Center Financials HR Supply Chain & Order Mgmt Procurement & Spend Projects All Industry Apps441471,1171,216 Total ,2504,946

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points 13 Speeds Time to Value and Lowers TCO Build from Scratch with Traditional BI Tools Oracle BI Applications Weeks or Months Back-end ETL and Mapping DW Design Define Metrics & Dashboards Back-end ETL and Mapping DW Design Define Metrics & Dashboards Training/Roll-out Training/Rollout Quarters or Years Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis Prebuilt business adapters for Oracle, PeopleSoft, Siebel, SAP, others Prebuilt DW design, adapts to your EDW Role-based dashboards and thousands of pre-defined metrics Easy to use, easy to adapt Faster deployment Lower TCO Assured business value

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Highly Interactive Mobile Experience Analysis on the Go!

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points 15

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points 17

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points 18

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Most Modeling is Done Here! It is the right tool, but… Disconnected Data Security Risks Error-prone Doesn’t scale No controls / audit trails ESSBASE

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Essbase Summary What Business Needs … Have speed of thought conversations with the data Replace spreadsheets with a scalable architecture Leverage their expertise and comfort with Excel A single source of consistent data for analysis Model the enterprise and see the future

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points The Challenges of Unstructured Data DATA IS GROWING IN VOLUME AND DIVERSITY DATA CAN BE DIRTY OR OF UNCERTAIN VALUE Websites Social Media Text in Enterprise Applications Enterprise Content Systems, File Systems, Big Data 80% UNSTRUCTURED Business Intelligence and Data Warehouses 20% STRUCTURED XML A MOSTLY TEXT, AND DIVERSE SCHEMAS

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Social MediaContent Systems, Files, Websites, D&B, Bloomberg, S&P Unstructured Data Big Data Oracle Endeca Information Discovery Best platform for Unstructured Analytics Endeca Server Hybrid Search/Analytical Database Flexible Data Model Extend Business Analytics with Unstructured Data Introducing Oracle Endeca Information Discovery Oracle Business Intelligence Best platform for integrated ROLAP and MOLAP BI Server + Essbase Common Enterprise Information Model OLTP & ODS Systems Enterprise Applications (Oracle, SAP, Others) Data Warehouse & Data Marts Structured Data

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Oracle Endeca Information Discovery Understand the complete picture with context from any source BI Star Schemas Metrics: Margin = Sales - Cost, … Dimensions: Customer, Product, … “The new popcorn chicken is wildly popular with my kids...” Websites, Surveys, Comment Cards Product Reviews “Had lunch at the mall food court…..it was dirty and gross!” Social Media Customer Comments Enterprise Applications Unstructured Text Fields “I confused about how to use my loyalty card…” Supplier Contract, Marketing Strategy, Customer correspondence. … Enterprise Content System MS Office Documents, Internal Notes “Why did sales fall? Was it bad reviews? An unsuccessful marketing campaign? Quality issues?”

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Unstructured Analytics  Benefits Unprecedented Information Visibility Leverage Existing BI Investments Self-Service Data Discovery Reduced IT Costs, Better Business Decisions  Unique Features Contextual Search, Navigation, Analytics Dynamic Data and Metadata Content Acquisition and Text Enrichment In-Memory Performance Rapid, intuitive exploration and analysis of data from any combination of structured and unstructured sources Oracle Endeca Information Discovery

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Oracle Endeca Information Discovery Platform Technology Overview Studio – Web Application Contextual Search, Navigation, Analytics Qualitative and Outlier Visualizations Easy Drag-and-Drop Applications Endeca Server – Core Database Dynamic Data and Metadata In-Memory, Multi-Threaded Performance Enterprise Scale, Security Integration Suite – ETL Integrates Structured and Unstructured Text Enrichment and Sentiment Analysis Studio Intuitive Exploration and Analysis Create and Share Apps Endeca Server Hybrid Search/Analytical Database In-Memory Architecture Integration Suite Data Integration and Enrichment Structured and Unstructured

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Endeca’s Unique User Experience Interactive Data Exploration and Analysis Deep Search Search across all data Dynamic typeahead Automatic spell correction Unlocks unstructured data Visual Analysis Charts, crosstabs, key metrics Geospatial visualization Tag clouds Contextual Navigation Data-Driven. Freely browse data without predefined paths or writing queries Interactive. Shows only valid next steps Easy to Use. Familiar online experience ++

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points Summary 28 Pre-built approach to Business Intelligence Report on data from various sources Relevant KPI’s to help manage to your metrics Ability to consume BI content variety of ways Drill down – summary to detail in a few clicks Oracle Essbase Endeca Information discovery for unstructured data Mobility - iPad

Copyright © Oracle. All rights reserved. Pfizer and Oracle Confidential. Style Guide: Header: 28 points Subheader: 20 points Body text: 24 => points Footnotes: 9 points 29