Andrew Ambruso Cory Jackson Richard Sim Blake Wise EDSGN TEAM 6 RECAPTURING THE KODAK MOMENT
The Quest to Save KODAK Problem and Need Design Process and Thought Concept Reasoning and Selection Graphics of Proposed Model
Designing the Camera Objectives Maximize profit by catering to a new audience Constraints (Defined by Interpreted Consumer wants) Specifications Affordable User-friendly Environmentally Sustainable
Designing the Camera Functionality Must be operable, durable, and of satisfactory quality Means Obtain objective via sustainable methods
How We Chose Our Camera Observation and Analysis of External and Internal Components & Physical Characteristics Attributes Provided to Consumers Variant Flash Higher Picture Capacity Less Expensive Development of the Weighted Objective Matrix
Observations of Camera Used a complex system of physical mechanisms and electrical components Has a lot of “dead space,” battery, film, and electronics take up most room
How We Chose Our Camera Development of the Weighted Objective Tree Finalized decisions and characters via Morphological Chart
Weighted Objective Tree Inexpensive Disposable Camera cost effective.6/.6 material cost.5/.3 film.33/.09 electronics.33/.09 casing.33/.09 effective system size.5/.3 marketability.4/.4 ease of use.1/.04 recyclability.1/.04 durability.2/.08 battery life.15/.03 picture capacity.3/.06 physical durability.3/.06 fragility of electronics.25/.05 performance.3/.12 night/day.25/.08 indoor/outdoor.25/.08 shutter speed.25/.08 focus range.25/.08 portability.2/.08 size.5/.01 weight.5/.01 aesthetics.1/.04 color.5/.05 shape.5/.05
Morphological Table ComponentsIDEAS Film UsedFujiKodak Film Capacity<2727>27 Electronics Used Cost Effective Circuit boardOriginal circuit board Electrically Effective Circuit Board Capacitor Size (microfarads)<270270>270 BatteryWatch Battery(s)AAAAA9V Flash OptionsVariant FlashStandard FlashDimmer FlashRemove Flash Material for CasingAluminum Alloy**Plastic Bio Degradable Material Shutter Spring Aluminum Spring/High Constant Copper Spring/Same Constant Copper Spring/Higher Constant Lens Decrease Focal Point (<4ft) Original Focal Point (4ft) Increase Focal Point (>4ft) Shape/DesignSmaller Box w/o Grip Standard Box w/Right Grip Larger Box w/ Double Grips Color/Instructions Silk Screen Printed Instructions Sticker Printed Instructions Embossed Instructions (colorless) No Instructions on camera
Decision Matrix *(The door wasn’t hitting the wall) ABC PlasticBio-DegradableAluminum Sticker Silk Screen Copper (stiffer)Aluminum SpringCopper (stiffer) No Grip BoxSingle Grip BoxDouble Grip Box Note: All unmentioned species are constant among models (Capacitor Size, Film Capacity, Battery Size, Lens Focus, etc.) WeightABC C: Safe X O: Low Material Cost60%.8 * 60% = 48%.4 * 60% = 24% O: Performance14%.7 * 14% = 10%.4 * 14% = 6% O: Durability10%.6 * 10% = 6%.4 * 10% = 4% O: Portability10%.7 * 10% = 7%.5 * 10% = 5% O: Recyclability6%.5 * 6% = 3%.8 * 6% = 5% Total:100%74%44%
Before
After KODAK Film, 27 shot capacity, smaller circuit board, 270 microfarad capacitor, AA, variant flash, plastic, stiffer copper spring, 4ft focal range, smaller box without grips
Flash Variation Mechanism
Recyclability Not a huge Part of Decision Matrix Kodak has a recycling program! 1.5 billion recycled E-Waste Marketability Through Further Advertising “Going Green”
Sustainability & Economics Is our design sustainable? Slightly smaller design with variant flash Customer Needs Economically sustainable? Saves money with Component consistency Less material Makes money with New design Variant flash Emphasis on recycling?
Questions and Concerns