Chamber Extinction: How to Ensure Your Chamber is Here to Stay
Former Chamber President/CEO Doubled the size through Social Media Speaker - State, national, and international American Chamber of Commerce Executives (ACCE) Western Association of Chamber Executives (W.A.C.E.) Chamber Executives of Ontario (CEO) New England Association of Chamber Executives (NEACCE) Northwest Chamber Leaders Conference (NWCL) Author of 3 books Faculty of U.S. Chamber Institute MBA, Member of ACCE, W.A.C.E. FrankJKenny.com
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Chamber Extinction How to Ensure Your Chamber is Here to Stay FrankJKenny.com
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” – Charles Darwin FrankJKenny.com
Data/Research 2007 & 2012 Schapiro Reports - Real Value of Joining a Local Chamber of Commerce 11/acce-news/survey-chamber- membership-is-effective- business-strategy/ FrankJKenny.com
Chamber Relevancy “When consumers know that a business is a member of the local chamber, there is now a 49% increase in favorability toward that business (up from 44% in the 2007 study).”
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“…two-thirds of consumers believing that being actively involved in the chamber is an effective strategy for enhancing a business’ reputation…”
The Chamber’s Brand …86% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development (82% in 2007). “The results of the 2007 and 2012 Schapiro studies are clear: Positive perception increases among consumers and business owners when a business is known as a member of the local chamber of commerce…” FrankJKenny.com
Relevancy to YOUR business? Steve Snyder, W.A.C.E. 11,000 members answered this question. “On a scale of 1-9, with being highest… How relevant is the XYZ chamber to YOUR business?” High (7,8,9) - 39% Mid (4,5,6) – 43% Low (1-2-3) – 19% 1 of 5 members said not very relevant FrankJKenny.com
3 Mega-Trends FrankJKenny.com
Mega Trend #1. Decline of the Marketing Funnel FrankJKenny.com
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#2. The Exit of Qualified Workers FrankJKenny.com
Used with permission. Mark Lautman Economic Development Death Spiral frankjkenny.com/chamber-pro-will-your-community-go-into-an-economic-development-death-spiral/ FrankJKenny.com
Who’s going to tell your community’s story?
#3. Time Poverty & Competition FrankJKenny.com
2 Updates FrankJKenny.com
Update #1 Inclusive Membership Model Glenwood Springs Clients/stakeholders Keizer La Habra Gilroy Manhattan Semantics Freemium frankjkenny.com/6-reasons-to-consider-them-all-chamber-members/ FrankJKenny.com
Update # 2 Media Company FrankJKenny.com
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74,059 views FrankJKenny.com
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Be a Media Company FrankJKenny.com
How to Ensure Your Chamber is Here to Stay? FrankJKenny.com
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” - Jack Welch FrankJKenny.com
Discussion Do CEO’s need to take more risks? Boards? Staff?
Thank You!