Welcome to Starbucks By Irene Tsai, Ally Yang Angel Valdez.

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Presentation transcript:

Welcome to Starbucks By Irene Tsai, Ally Yang Angel Valdez

What Kind of Business Does the Company Practice The largest coffee company The largest coffeehouse chain NASDAQ-100 Component

How Big is the Company 20,891 stores in 64 countries 13,279 in the U.S. 1,324 in Canada 989 in Japan 851 in China 806 in the UK 160,000 employees

Distribution Map

Headquarters Seattle, Washington The Starbucks Center

Howard Schultz Chairman, President and CEO Born in a Jewish family Joined Starbucks in 1982 The 354th richest person [

Brief History March, 30,1971, First Starbucks opened 1987, Starbucks began to expand 1994, First drive-thru location 1996, First Starbucks outside U.S.

Products and Services Hot and cold beverages Whole-bean coffee Micro ground instant coffee Full-leaf teas Pastries Snacks

Why is Starbucks Successful Pleasant ambiance Consistently convenient High quality coffee Good Service

Unique Marketing Unique Marketing Perfect Cup of Coffee Third Place Customer Satisfaction Social Media Smart Partnerships Innovation

Enjoy A Hand Crafted Beverage Attraction Atmosphere Entertainment Keeping customers satisfied

Starbucks Foundation Developing Young leaders Community Service Supporting Coffee, Tea and Cocoa Communities Access to Get Clean Water

Interesting Facts New Stores Everyday 137,000 employees Starbucks Drinks Healthcare Insurance Starbucks Milk Usage Paper Cups Customer Per Week

Q & A

Thank You