METRO 3752

Refined, stylish looks with the brushed metallic finish Stay in touch with friends and family via SNS and IM The latest updates of schedules, contacts, and the news always available Summary METRO 3752

Target Consumer & Needs  SEC A, B  Age: Years  Occupation: College Student, Young Salaried Professional Demographic Profile Key Needs Preference for a fresh & premium looking form factor and a credible brand Multiple SIM usage out of a need to economise on Operator plans ( Data & Voice) Frequent use of Multimedia & Internet based features Active Online Social Life

METRO 3752Positioning Competition Internal + Sleeker Design + Push Mail + Push IM + Native SNS + 16GB Expandable + 3MPCamera + Dual SIM Standby + Push Mail + Push IM + Native SNS + 16GB Expandable + Dual SIM Standby + Push Mail + Push IM + Native SNS + 16GB Expandable + Dual SIM Standby + Push Mail + Push IM + Large 2.4”Display + 3MP Camera C6112 Rs S5200 Rs C3752 Rs Nokia 7230 Rs SE Spiro Rs Aggressive Price & Feature Set Increase focus by delivering a feature mix of: C6112 S5200 Positioning Objective: Volume Objective: Replace Sales volume of C6112 & S5200

METRO 3752 Key Benefits Users do not need to compromise on stylish and comfortable design when choosing this affordable handset. Users can run their busy family life and still stay connected with their dearest friends. Users will enjoy having the latest information available. Whether it is their , daily schedule, or latest news on Internet, it is always available. Whether users want to keep their private and business phone calls separated or they travel a lot between different regions with different service providers, the Dual SIM feature is the best solution. METRO 3752

Sales Points Product Concept  Get connected on EDGE, 850/900/1800/1900  Get wider coverage with DUAL SIM standby support.  Compact size : 97.9 x 49 x 16.4mm which fit in your pocket.  UP your style quotient & slide to connect with smooth slider metallic design.  Browse thru photos, videos, SNS etc with ease on the Large 2.4” QVGA TFT display.  Capture your memories with integrated 3MP Camera.  Connect to SNS sites with ease by simply clicking on Native Facebook & Twitter clients.  Get instant s(Gmail & Hotmail) with PUSH Mail via Exchange Active Sync.  Experience improved pairing & 3 times faster file transfer speeds over BT 2.0 with BT 2.1.  Enjoy 3D surround sound on you favorite headphones with 3.5mm ear jack with Sound Alive.  Have uninterrupted conversations Up to 11 hrs with powerful 900mAh battery. Stylish Slider design with Smartphone like features. Smooth Slider Design, Dual SIM Standby, Large 2.4“ display, Native SNS, Push IM & Push Mail C3752 – Specifications

METRO 3752 Model Metro 3752Nokia 7230SE SpiroCustomer Benefits Dimension97.9 x 49 x 16.4mm98 x 48 x 14.8 mm92.0 × 48.0 × mm Network EDGE Rx, 850/900/1800/19 00 Dual SIM Standby Quad band GSM and WCDMA 3 G 850/1900/2100 EDGE 900/1800 Get wider coverage with DUAL SIM st andby support Display2.4” QVGA TFT2.4" QVGA TFT2.2" QVGA TFT Browse thru photos, videos, other a pps with ease on Large 2.4" display Camera3MP FF3MP2MP Capture your memories thru integrat ed 3 MP camera Battery900 mAh (11 hrs talktime)860mAh (5hrs talk time)(Up to 4hrs 30mins talktime) Have uninterrupted conversations up to 11hrs talk time support Memory 40MB (Expandable up to 16 GB) 45MB (Expandable up to 16GB)5MB (Expandable up to 16GB) Never run out of space to store rich c ontent with 16GB microSD card support. Phonebook/SMS1000/1000Dynamic2000 ConnectivityBT 2.1, USB 2.0 Experience improved pairing & 3 tim es faster file transfer speeds over BT 2.0 with BT 2.1. Additional Features Push Mail Through Activesy nc, Push IM, Native Facebo ok & Twitter Clients, Samsu ng Apps, 3.5mm jack Nokia Maps, Nokia Life Tools,Fl ashlite mm earphone jack, TrackID Music Recognition, PlayNow - G ames & Music download, Nativ e Facebook App 1.Get instant s(Gmail & Hotmail ) with PUSH Mail from Exchange Acti ve Sync. 2.Connect to SNS sites with ease by si mply clicking on Native Facebook & T witter clients. 3.Be always available on mutliple me ssengers with mFluent messenger. Competitive Benchmarking

METRO 3752 Specifications 2.4” Screen Sleek & simple metallic design Comfort grip in your hands Brushed metallic finish Consumer benefit: Up your style quotient with smooth slider metallic finish design. Browse thru photos, SNS, etc with ease with on Large 2.4” display. Sales Point METRO 3752

Sales Point Specifications SNS : Facebook & Twitter (Native) Push IM : mFluent client* (supports:Yahoo, Windows Live Messenger) Other IMs: Gtalk & Facebook Chat Consumer benefit: Connect easily by clicking on Native social networking apps of Facebook and Twitter. Be always available on Push instant messaging with mFluent(Gtalk & Facebook) METRO 3752

Sales Point Specifications Push via Exchange Activesync Automatic notification of new Consumer benefit:  Get instant s(Gmail & Hotmail) with PUSH Mail via Exchange Active Sync. METRO 3752

Sales Point Specifications Dual SIM Standby: Send & receive calls from both SIMs in standby mode Consumer benefit: Conveniently carry 2 SIMs and be available on both without carrying 2 phones. Save money by choosing economic plans from different operators. METRO 3752

Additional Features Specifications 3 MP camera FF FM Radio (Recording) 3.5mm Ear-jack Consumer benefit: Capture your precious memories with integrated 3 Megapixel camera. Use your favorite headphone with 3.5mm ear jack for a more comfortable listening experience. METRO 3752

Additional Features Specifications BT EDR Samsung Kies Consumer benefit: Experience improved pairing & 3X faster files transfer over BT2.0 with BT 2.1. Use Samsung Kies to help connect to laptop to organize and keep track of content. METRO 3752

Sales Talk (3 minutes) Point out the stylish features of the mobile from the elegant form to the chic metallic finish as well as the large 2.4” display. Have the customer handle the phone to experience the smooth sliding action and comfortable grip. Explain how the native applications for Facebook and Twitter fit comfortably on the mobile screen. Mention new & powerful feature of the Push Instant Messenger Explain the new addition of the Dual SIM standby and how this phone is better suited to user requirements Mention the strong multimedia features of Camera, BT, 16GB expandable memory, FM radio etc. Stylish Looks Stay Connected Two Phones in One Point out how the mobile is instantly updated (contacts, schedules etc), including push via Exchange Activesync. Stay Updated METRO 3752

Standee Poster Bunting Shelf Strip Dummies Desktop Stand POSM

METRO 3752Accessories Battery (900mAh) Travel AdapterUser Manual 3.5mm earphones PC Data Kit (Data Cable, CD) Car Charger METRO 3752