1. A Stylish way to Socialize

2. Value Maximizers Age:16-25 Both male and female Family centric and pragmatic Pursue planned consumption Want best value for quality Balanced usage of all functions/features regarded useful Willing to pay for what they want, yet within a defined budget Target Customer “I don’t mind technology, but my life is so busy, I can only be bothered if it makes my life easier. Value is important too, if one device can do lots of things that I need, I’ll probably buy it”

3. Comparison Image ModelNokia C2-03Champ Deluxe DUOS Price4,421/-3,890/- NetworkEDGE, Dual SIM Standby BandDualQuad Size 102.8x51.2x17 mm Slider (3x4 keypad) 103 x 55.3 x 11.4 mm Display2.6" QVGA 65K TFT2.8” QVGA, 262K (Capacitive) MP3 PlayerYes Camera2MP1.3MP MessageShared500 Phonebook1000 ConnectivityBT v2.1BT v3.0, USB 2.0 FMYes Micro SD32GB16GB Internal Mem10MB30MB Battery1020 mAh (up to 5hrs Talktime)1000mAh (Up to 15 hrs 50 mins) Other 3.5mm jack, Nokia Messaging 3.1, Native Facebook & Twitter Clients, Free 2GB SD Card, Push Mail Through Activesync, Push IM, Native Facebook & Twitter Clients,3.5mm jack, TouchWiz-Lite 2.0,BT Messenger,ChatON,Opera mini, FREE UNLIMITED Music & Games.

4. Dual SIM Switching between SIMS lets you take advantage of the best rates. Larger coverage area means you’ll never lose the signal. Manage your business and personal life with Dual SIM Differentiated display setting for Dual SIM allows you to set different wallpapers and themes for each SIM Sales Point

5. Elegance Elegant and practical design. Durable and pleasing texture Modern and curved look. Metallic design creates premium value. Compact portable size is easy to carry around Sales Point

6. New Touch Experience 2.8” UX Optimized Experience makes the mobile experience exciting and enjoyable User-friendly smart phone like intuitive interface lets you navigate with ease TouchWiz Lite has new graphics and the homepage is expandable up to 7 pages Optimized QWERTY keypad makes text input easy Simple menu screen uses 3x3 format and extended menu First Touch phone with Hindi Language input & display. Sales Point

7. Expand your Social Life Native Facebook and Twitter programs offer seamless connections to social feeds and tweets ChatOn Multi IM offers phone number-based chatting on a single platform. Advanced email application includes simplified email setup. Weather widget provides up-to-the-minute updates Opera Mini offers the finest mobile web browsing Sales Point ChatON (Samsung Messenger) - Connect all Samsung mobile devices with ONE messenger. - First messenger to support Hindi language. - Messenger service based on phone number (no ID & PW) - Deliver everything (not only text but age/contact/calendar) - One to MANY Group chat - Buddy interaction management

8. Rich Multimedia 1.3MP camera captures memories as they happen MP3 player offers music enjoyment. 3.5mm ear jack accommodates your favorite earphones FM Radio lets you tune into audio news and entertainment around the clock Sales Point

9. 3 minutes talk Explain that users don’t have to reboot their phone or physically change SIM cards in order to access 2 SIM cards. Talk about having Dual SIM offers the freedom of choice for choosing calling plans and service providers, which results in greater savings and greater coverage area. Have the customer experience the large touch screen and intuitive TouchWiz interface. Explain how the QWERTY keypad is optimized for the user’s convenience. Also, mention that the phone allows Hindi Input Show how the home screen is expandable up to 7 pages to accommodate more shortcuts. Point out the modern and curved design as well as the metallic finish that adds a premium look to the mobile. Have the customer handle the phone to experience its compact and portable size. Explain how easy it is to keep in touch with friends using the mobile. Show the native applications for Facebook and Twitter. Explain how the ChatOn Multi IM system works and introduce its benefits. Show how easy email is to set up, and how advanced the functions are.

10. Marketing Support Free Downloads Operator Offer POSM Market Activation TV Campaign Dummies Accessories Unlimited FREE Games Unlimited FREE Music 500 Apps 2GB FREE data for the first month 6 Elements 5Week Hi Density 17K spots India-Aus Cricket 21 cities Youth Hotspots Retail Markets Radio Support Complete WoD Coverage Online Campaign Facebook Mass portals India-Aus Cricket MTV Roadies 4 premium colour panels Each sold with 1 screen guard

11. POSM Elements Dummy Leaflet Table Top Dummy & Leaflet Holder Dangler Poster Standee Insert Unit Box here Shelf Frame

12. Accessories Battery (1000 mAh) Travel Adapter (micro USB) Manual (Quick Guide) PC data Kit Data cable CD Micro SD BT Mono Headset BT Stereo Headset Stereo Headset (4P, FM, Nob-PVC)