Digital Interactive Symposium: Edinburgh Business Models in Virtual Worlds 27 August 2010 Andy Moseby, Corporate Partner.

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Presentation transcript:

Digital Interactive Symposium: Edinburgh Business Models in Virtual Worlds 27 August 2010 Andy Moseby, Corporate Partner

Recent activity ?

Lazard capital markets’ 2010 forecasts

Valuations Valuation Quantitative: Trading comparables Transaction comparables Discounted cashflow analysis LBO analysis Qualitative : Proprietary technology Point of differentiation Breadth of service offering Market positioning Strength of management

Valuations: ability to monetise Valuation Quantitative: Trading comparables Transaction comparables Discounted cashflow analysis LBO analysis Qualitative : Proprietary technology Point of differentiation Breadth of service offering Market positioning Strength of management

Evolution of revenue streams

Evolution of online revenue streams Retail – “one off” Boxed product DLC Digital distribution / Apps etc Other Data mining Gambling Back Offline Merchandise Associated products Virtual Transactions Virtual goods P2P trading UGC Inviting Friends Continued Payments Subscription / VIP “Lite” versions Episodic gaming PC baangs Advertising In-game Around game Sponsorship / games as ads

Evolution of online revenue streams Retail – “one off” Boxed product DLC Digital distribution / Apps etc Other Data mining Gambling Back Offline Merchandise Associated products Virtual Transactions Virtual goods P2P trading UGC Inviting Friends Continued Payments Subscription / VIP “Lite” versions Episodic gaming PC baangs Advertising In-game Around game Sponsorship / games as ads

Evolution of online revenue streams Retail – “one off” Boxed product DLC Digital distribution / Apps etc Other Data mining Gambling Back Offline Merchandise Associated products Virtual Transactions Virtual goods P2P trading UGC Inviting Friends Continued Payments Subscription / VIP “Lite” versions Episodic gaming PC baangs Advertising In-game Around game Sponsorship / games as ads

Evolution of online revenue streams Retail – “one off” Boxed product DLC Digital distribution / Apps etc Other Data mining Gambling Back Offline Merchandise Associated products Virtual Transactions Virtual goods P2P trading UGC Inviting Friends Continued Payments Subscription / VIP “Lite” versions Episodic gaming PC baangs Advertising In-game Around game Sponsorship / games as ads

Evolution of online revenue streams Retail – “one off” Boxed product DLC Digital distribution / Apps etc Other Data mining Gambling Back Offline Merchandise Associated products Virtual Transactions Virtual goods P2P trading UGC Inviting Friends Continued Payments Subscription / VIP “Lite” versions Episodic gaming PC baangs Advertising In-game Around game Sponsorship / games as ads

Lazard capital markets’ 2010 forecasts

Revenue model changes game design

All Image Credits: WikiMedia / Techcrunch / Wadsworth.com

Feel the width… ActivisionEANintendoSonyTHQTake-Two Console (retail) Console (online) PC (retail & digi) Mobile Hardcore MMOG Casual MMOG/VW Casual online Social network = Major investment = Some investment = Little/No investment Source: Games Investor Consulting Limited

Feel the width… DisneyViacom TimeWarner News Corp NBCUBertels Console (retail) Console (online) PC (retail & digi) Mobile Hardcore MMOG Casual MMOG/VW Casual online Social network = Major investment = Some investment = Little/No investment Source: Games Investor Consulting Limited

Contact details Andy Moseby Corporate Partner Kemp Little LLP Tel. +44 (0)