Tasty Recipes On Your Budget. Nutrition education and cooking workshops for low-income communities Have worked with 6,000 individuals and 150 organizations.

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Presentation transcript:

Tasty Recipes On Your Budget

Nutrition education and cooking workshops for low-income communities Have worked with 6,000 individuals and 150 organizations since 2006 In-person experiences informed creation of EatFresh.org About Leah’s Pantry

EatFresh.org Audience Those not currently being reached by SNAP-Ed interventions Those receiving interventions who seek reliable information online Providers who will use a useful website for programs and clients

Benefits of Using EatFresh.org USDA-approved user-facing nutrition and recipe resource Mobile, tablet and desktop- friendly website Easy to navigate Available in English, Spanish, Chinese

Benefits of Using EatFresh.org Alleviates the burden of being an “expert” in nutrition Messages align with other SNAP-Ed messages, assuring that you can rely on using them Responsive to new information 2015 Dietary Guidelines updates

Who are our users? Since launch on September 30, 2013: 45,937 visits 33,877 unique visitors 30% return users Access: 70% desktop, 22% smartphone, 2% tablet Sacramento: 934 visits (2%); Oakland 696; SF 5,133; San Jose 1,141 Visitors following a link from a partner website spend much more time on EatFresh.org than those who don’t 30% Mobile Device 70% Desktop

Add a shortcut to your home screen (it’s not an app)

Coming Soon: EatFresh Online Modules

Best Practices: SF-Marin Food Bank Search for recipe ideas for cooking demos Pass out recipe cards to clients at distributions and community tabling events Introduce and reference EatFresh.org during nutrition education activities Distribute recipe cards at CalFresh application appointments

Best Practices: SF-Marin Food Bank Recipes are helpful because: Accessible for people with varying levels of cooking skills Easy to find ingredient substitutions Incorporates food distributed by the food bank Nutrition information is helpful Save time and money on translations – able to print recipes in all three languages for classes

Best Practices: Santa Clara DPH Incorporate EatFresh recipe along with monthly HOTM food item in all county nutrition activities Link to EatFresh on DPH website and highlight EatFresh in monthly newsletter to partners Train partners in EatFresh – healthcare facilities, senior centers, schools, healthy retail, etc. Invited to write an article in a Chinese newspaper and are promoting EatFresh

EatFresh.org Toolkit Logo Files Posters Flyers Recipe & Messaging Postcards Website Badges User How-to Guides Demo Video

Contact Info Erin Franey Program Coordinator, EatFresh.org Northern California