1. SC SNAP-ED - Fresh EBT Pilot Overview
February 2018

2. OUR SUPPORTERS Member of eGovernment Payment Council
Presenter at EBT Next Gen 2017
Presenter at Code for America Summit 2016

3. Americans spend on smart phone per day
Technology has changed the way SNAP recipients learn about and access services…
Have access to a smart phone
70% of SNAP households
Americans spend on smart phone per day
Average of 4.7 hours
Americans access the internet exclusively on a smart phone
More than 20%

4. And an outdated system leaves benefit recipients hanging
SNAP recipients spend up to 45 minutes per month calling a number to check their balances and review their past transactions. Web portals exist, but don’t work on phones.

5. Fresh EBT helps users improve their financial & physical health
PLAN
Check balance, find deals, and see helpful content such as recipes
VISIT
Find stores and markets that accepts EBT
BUDGET
Make a list, compare baskets to balance, see past spend

6. Fresh EBT connects EBT households with relevant information and services
HEALTHY RECIPES
In partnership with Share Our Strength (Cooking Matters) and others
HELPFUL TIPS
In partnership with States, Counties and community based organizations
EMPLOYMENT
In partnership with employers and social enterprise workforce development organizations

7. Alignment between Fresh EBT and SNAP-Ed
Targeted to SNAP users
Ensuring people who receive SNAP are able to make the most of limited resources
Promotion of healthy retail
Indirect intervention channel
Social marketing platform
Opportunities for evaluation

8. Case Study: Fresh EBT and SC SNAP Healthy Bucks
Pre- and Post- Surveys
Logo for select markets on map
Targeted Ads on the Home Screen
August through September 2017

9. Case Study: Surveys Goals
Measure awareness of knowing about SNAP at farmers markets
Measure awareness of Healthy Bucks program
Measure salience of ads and comprehension
Measure self-reported changes in shopping habits

10. Case Study: Results User Engagement
Impressions: 518,464 (EN); 3,156 (ES)
Clicks: 5,301 (EN); 105 (ES)
~5% CTR for unique users (English); 12% CTR (Spanish)
Survey Results
150% increase in users who report knowing about the Healthy Bucks match
High salience:
>90% of users recall seeing the ad
Limitations
Started late in the season
Self-reported data
Statewide campaign (and surveys) but limited geographic scope of markets

11. Available and have users in all 50 states
Fresh EBT today
1M+
monthly users
Available and have users in all 50 states

12. 1M 9x ~15% 85% 87% 60% FRESH EBT TODAY WHO ARE OUR USERS?
monthly active users 9x
users open the app/month
~15%
monthly user growth
WHO ARE OUR USERS?
85%
females
87%
have one or more children
60%
live in urban areas

13. Fresh EBT’s measures of success
star ratings on Play Store
“Love the app. Really easy to use and has basic information even where to get free meals for kids under 18… very nice”
“I installed this app and have to say. Thank You. I am able to get my balance and keep track of what I have leftover on my card. I also like the fact you can add other accounts. I take care of my mother. This helps keep track of her Balance as well. Would definitely recommend this app. It truly makes it easier instead of calling the 1800 # Again Thank You for making this app”
“Great app! EVERYONE needs it. This is simple, complete, colorful, easy to use, and really great! I'm going to tell others with SNAP to get it because it seems to be ideal and for me avoids embarrassing moments at the cash register.”
“Awesome! Wish I knew about this a long time ago”
Fresh EBT users’ benefits last 1-2 days longer in the month on average after using Fresh EBT*
*Results from external studies by Harvard and Duke Economists

14. How partners use Fresh EBT (1/3)
FINANCIAL SERVICES
HEALTHY INCENTIVES
SNAP ELIGIBLE SERVICES
RECRUITMENT

15. How partners use Fresh EBT (2/3)
CONSUMER SURVEYS
Quantitative data collection & basic analysis
Qualitative research

16. How partners use Fresh EBT (3/3)
REFER CLIENTS
Displaying posters and flyers in client facing offices
Host training webinar for client facing staff to learn more about Fresh EBT
Sharing Fresh EBT with clients via on-line and phone-based channels (text message, , website, etc.)
Partner Referral Codes available to track downloads by partner or site

17. Try it Visit www.freshEBT.com Zipcode: 19119 Tap “Sign in”
Login with user ID ebt0 and password ebt000

18. Email | stacy@joinpropel.com Visit | joinpropel.com
Join us in in helping low-income Americans stretch their benefits and improve financial health |
Visit | joinpropel.com
Try |
SC SNAP-Ed Contact:
Carrie Draper, MSW
Research Associate
University of SC School of Public Health