Maintain and develop relationships and partnerships Generating Leads – Through the AIL Program The Role of Public Relations

Important part of life for much of the twentieth century Credit unions have figured prominently in work places, communities and associations Natural partner Credit Unions

The AIL Program

$2,000 Accidental Death & Dismemberment Benefit at NO COST. ACCIDENTAL DEATH & DISMEMBERMENT POLICY 2004 Highlights * $1.5 Million paid to Working Families

Discount Plans Vision Care Health Services

How Do We Implement the Benefit Program…

1.We send a letter to each member 2.On the Credit Union’s letterhead 3.No Cost to the Credit Union for the mailing

* Postage Paid Response Card is enclosed with each Letter including an Internet address option to complete the card online * All Members are covered by the AD&D Master Policy which the Association holds * Members who return their Response Card will be contacted by our Representatives

NO COST to the Credit Union or the Member AIL respects the Confidentiality of Membership mailing lists and do not require a copy 20 – 35% of Members return the Response card One out of three will purchase additional benefits

When one of our Representatives contacts a Member Direct Mail Piece Ultimately Generates Lead…

* Deliver their Individual Certificate of Coverage and have them designate their Beneficiary * Clearly explain the affordable supplemental programs and answer all questions * Present the Health Services Discount Plan or Vision Discount

Read Off Letter

* Final Expense Plan * Pay Check Protector, which acts as a readjustment benefit * Cancer Benefit * AD&D and Emergency Hospital Intensive Care Program Supplemental Benefits 2004 Highlights * $50 Million of claims paid to Working Families through their benefits with AIL & NILICO

TERMINAL ILLNESS LIVING BENEFIT PROVIDES 50% OF THE POLICY COVERAGE AMOUNT UPON DIAGNOSIS OF A TERMINAL ILLNESS. (Life Expectancy less than 12 months) AVAILABLE AT NO COST FOR POLICY HOLDERS.

Eliminates Confusion over: Funeral Arrangements Insurance Papers Estate Information Taxes FAMILY INFORMATION GUIDE

Child Safe Kit Endorsed by the International Union of Police Associations and the AFL-CIO Helping working people protect what they value the most, their families!

How Do We Do It? One Can Of Food at a Time! FOOD BANK

Helping Secure the Future of Working Families With…  Affordable  Permanent  Portable Supplemental Benefits