HigherEd.org, Inc. IPEDS Data Retrieval Center Design SHEEO Presentation April 17, 2008

Project questions & Methods Questions What are the needs of IPEDS data users, especially novices and those outside the traditional institutional research (IR) community? How well are the current IPEDS online tools meeting those needs? What additional tools or features of current tools are needed for a complete suite of tools and IPEDS Data Center? Methods Unstructured interviews/focus groups Extensive review of current tools including flow and functions Review of tools in comparison to other available tools Documentation of different audiences for tools Analysis of web server logs

Server log analysis

Server log analysis – cont.

Only 2007 data available, w/ no discernible trend across months Almost 10K users of the IPEDS tools each month Peak use in February, slight decline in May DAS gets little attention w/ 228 average users per month. Slightly more than half of all traffic is to the PAS (4,848), followed by the DCT (2,600) and the ExPT (1,666) Only half of users (54.3%) get to the point of creating a product, with DAS 25.9%, ExPT 33.6%, PAS 56.3%, and DCT 76.7%

Sample feature comparison

Types of tools 1.Data comparison tools (17, including 5 at ED) IPEDS DCT IPEDS PAS IPEDS ExPT NCES Compare Public Libraries NCES Compare Academic Libraries 2.Institution Finder/Profile tools (27, including 8 at ED) NCES College Navigator IPEDS COOL OPE Campus Security Statistics Equity in Athletics NCES Public School District Search NCES Public & Private School Search NCES Public Library Search NCES Search for Schools, Colleges & Libraries 3.Table Generator tools (12, including 2 at ED) DASOL NCES State Education Data Profiles

Types of tools The 54 tools included 112 different features & 85 sub-features The availability of features varies with the tools Common basic features include: - viewing results online in HTML format (52 tools) - providing contact information (51) - selecting schools based on criteria (41) - presenting search results (39) Evolution of the tools is still at an early stage, subject to the vagaries of funding & organizations’ unique vision for data sharing While there are models to follow, these are more in the use of specific features, such as crosstabs, dynamic reports, & widgets

Study conclusions IPEDS data are being used more than ever & in a wide range of publication types IPEDS is viewed as an important source of data for dissertations & peer-refereed journals The IPEDS tools are rich in features & meet a variety of needs Many models exist for how to share data, but none are any more compelling than those of IPEDS, which are as good if not better than other available tools

Key study recommendations Improve the time it takes to retrieve data Improve displays Facilitate simple requests Simplify the process to decrease abandonment Break apart the tools into features that could function individually, with interoperability Step-by-step process Integrate data from other sources Provide different levels of aggregation, with drill-down capability Provide a single login that works across all four tools

Include a set of unique audience pages Create a “My IPEDS” page Convert all of the tools to.NET & make more use of widgets Modernize and increase navigation capabilities, with a clear “road map” Create a “Report Wizard” Incorporate web-based, dynamic, data-driven reports Allow three types of access: (1) final data; (2) preliminary data; and (3) collection level Keep all user IDs, passwords, peer comparison groups, master variable lists, & table parameter files online, stored in a special NCES database table which allows users to manage & share these files Key study recommendations cont.

Recommendations–other features Alpha browse of school names Select/de-select institutions by type (Title IV, tribal, & other school types) Automatically incorporate allocated parent/child data Provide additional selection typologies Toggle back & forth between yearly & trend data sector, control, level, Carnegie classifications, state, location, etc. Provide more single-record and merged data Make qualifying and categorical variables easier to use Clarify & simplify key data Increase training for all levels of users, especially for analysis Acquire needs data from audience groups

User-specific recommendations Diverse Users Make the tools question-driven Don’t make the user learn all about IPEDS just to get the data Provide lists of schools compiled using different selection criteria Provide reports and datasets related to specific research/ policy analysis topics New Users Include help manuals that are searchable & printable, including material written especially for new users, audience-specific manuals, a glossary of terms, and contextual help Explain confidentiality and perturbation Tell new users what is not in IPEDS