JAMESBURG, NEW JERSEY Edward J. Bloustein School of Planning and Public Policy

Background Context Community Workshop Visual Preference Survey The Document Urban Design Plan Outline

Jamesburg

Target Market Untapped Retail Potential -Jamesburg (2,200+ households) - 19 retail establishments -Jamesburg is losing out on $16 million of potential retail sales -Monroe Township (12,900+ households) - 49 retail establishments -Monroe Twp is losing out on $203 million of potential retail sales

Population Projections Jamesburg6,5507,170 Monroe Twp35,89048,090 Source: NJTPA

New Jersey Magazine

Description of the Area acres - 7 blocks - 52 parcels

Community Workshop - February 17, Beta VPS - Goals of participants -Economic and cultural diversity -Creation of a destination point -Improved walkability -Traffic calming -Improvements around Lake Manalapan

Community Workshop High (RED) redevelopment Moderate (ORANGE) revitalization Low (YELLOW) minor revitalization Little (GREEN) no revitalization

Community Workshop Determined centers and intensities of downtown Town centers were located by residents along East and West Railroad avenues within the current downtown commercial district Intersection with Willow Street Consistent with Downtown revitalization goals

Visual Preference Survey - March 17, participants - How appropriate is the image you are seeing for now and in the future for downtown Jamesburg?

4(5) VPS: Streets 7(4) Two-way Main Street Main Street with Boulevard -4(4) Existing street -6(4) Existing intersection 4(5)

7(4) VPS: Pedestrian Realm 7(3) Wide sidewalks with outdoor seating Wide sidewalk with mature trees -4(4) Existing retail sidewalk with parking -6(5) Existing pathway next to train tracks

Photo Simulations

4(5) Two to three story mixed- use Small gallery in two-story building Existing one- story strip mall -4(5) VPS: Building Typology -3(5) Existing commercial and residential

Photo Simulations

-5(5) 5(4) Billboard-type signage Kiosk with bicycle rack Panera Bread 6(3) VPS: Signage -7(5) Strip mall signage

5(3) 3(4) Access to rear parking Parallel and slanted parking spaces Side surface parking lot -3(5) VPS: Parking -3(5) Front surface parking lot

7(3) Paved walking trail/plaza around lake Lake surrounded by outdoor dining, retail, etc. Existing pedestrian access to lake -2(6) VPS: Parks/Open Space -3(5) Existing open lot

Photo Simulations

8(3) 1(7) Walking Light rail train Structured parking lot with retail on street-level -1(7) VPS: Mobility -2(8) Commuter rail

Relationship to Local Objectives “Make the fullest use of downtown area second floor spaces with residential and/or offices uses to prevent building deterioration while still protecting retail sales and services on the lower levels.” “Promote the economic vitality of the downtown area by improving its physical appearance.” “The physical appearance of the downtown area should be improved to create a pleasant, attractive shopping area. Landscaping, plantings, and architectural unity should be the themes for the future.” “The downtown area’s proximity to Manalapan Lake and Thompson Park should be capitalized upon in order to restore the downtown area’s role as a sub-regional business center.”

The Document Design Standards -Purpose -Architecture Standards -Street Regulating Standards -Streetscape Elements -Landscape and Open Space Design Standards

Urban Design Plan

Circulation Street Network Four new street types were created Four existing streets received improvements Examples  Promenade Drive  Residential Street  East/West Railroad Avenue

Street Sections

7(3) Street Sections

7(3) Street Sections

Circulation

Pedestrian Sheds

Landscape Landscape Plan

Land Use Ground Floor Plan

Land Use Building Uses -114,710 total square feet of retail - 2,915 Square feet of civic (train station offices/community space) - 100,245 square feet of office space - 83,285 square feet of flex space (3rd floor spaces of office and/or residential) - 48 to 96 new retail establishments to 244 new residential units

Building Typologies Townhouse

Building Typologies Main Street Retail

Building Typologies Mixed Use

Building Typologies 3 over 1

Features of the Plan The Promenade The new waterfront plaza and retail shops on Lake Manalapan Main St. Retail New mixed use development including retail, office and residential space

Features of the Plan The Promenade

Features of the Plan Main Street

Conclusion Vision plan -Is a vision for the future of downtown Jamesburg -Product of community workshop and VPS - Creates a vibrant village - Feasible plan for now and in the future of downtown Jamesburg