Re-defining Information Quality and Value- Add in the New Information Environment NFAIS Re-defining Information Quality and Value-Add in the New Information Environment Stephen Abram

OK, Has anything really changed in user expectations? They’re still human. They eat, sleep, learn and work. They need to accomplish things.

The Scary re- wiring of the Millennials and post-Millennials

Principled / Values More FriendsMore Diverse Respect Intelligence Optimistic / Positive Internet Natives More Choices Format Agnostic Balanced LivesAdaptive / Flexible Civic Minded High Expectations CollaborativeNomadicGamersExperiential IndependentConfidentDirectMore Liberal Multi-taskersInclusivePatrioticEntrepreneurial Healthy LifestyleFamily Oriented GraphicalAchievement Oriented Millennial Characteristics Credit: Richard Sweeney, NJIT Result: Continuous Partial Attention

EverQuest

Resistance is NOT futile!

The Virtuous Triangle Where am I coming from...? All Users Library Users Academic College Public School (pre-K-12) Special, i.e. Government Military Medical Corporate Global Non-users

University and Colleges Schools and Public Libraries Card Holders Content & e-Resources: eGov, Programs & Alliances Local and Government Partners DE Learning & Education Future Component Community Groups Future Components Collections Connections & Resources Emerging Model for Community, Learning and Research Enterprises FacultiesStudents Researchers Clubs Hobbyists Credit: adapted from Rick Luce, LANL

Usability The A frame adopted from newspaper layout is not what works. Eyetools

Usability Tests

Normative and Market Data Usability Tests

Normative and Market Data Personas Usability Tests

Normative and Market Data Personas Usability Tests The Library World

Normative Data Personas Usability Tests The Library World The Real World

Content Map Source: AISTI

WEB 2.0 It means achieving the original vision of the web in the next phase – the real transformation rather than this past period of simple, sssllllooooowww change.

WEB 2.0 – A plethora of tools RSS – really simple syndication Wikis New Programming Tools: AJAX, API Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag Clouds Social Networking Open access, Open Source, Open Content Commentary and comments Personalization and My Profiles Podcasting and MP3 files Streaming Media – audio and video User-driven Reviews Rankings & User-driven Ratings Instant Messaging and Virtual Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking

Pandora

Library 2.0

Great Expectations The future is already here, it’s just not evenly distributed yet.

Expectations 1.0 Search Retrieve Print Link Navigate Read...

6 Expectation Areas to Focus on Lesson level implementation Mandate integration (immersive workflow psychology) Support Edgelessness Seamless find (OpenURL) Social spin (being data-driven) Get beyond lists

Lesson level implementation Users expect your service and content to be there where and when they need it - context. Content services can be built at the consortia, buying group, institution, board, program, course or lesson level. The USER experience is at the lesson level the majority of the time and we’re at the opposite end of the user experience!

Mandate integration What is your content service there to do? Does it support an information transaction (click, article delivery, e-book transfer, etc.)? Do you support learning, business success, community or cultural experiences, discovery, …? How many barriers do you put in the way?

Supporting Edgelessness Where is the edge of your content? (scope, language, synchronicity, asymmetry, quality delineations, etc.) Is that the edge the user wants? Is it just the edge the buyer wants? User expectations have changed and they don’t realize it or express it.

Support Seamless Find Direct access to the object This isn’t just the full-text ‘problem’ OpenURL resolvers are basically ubiquitous in the academic space now. Rapidly moving into the school, college and public library space. Users expect direct access from metadata

Social spin (data-driven) Social networks rule as the primary space Adept to socially driven result sets, push, display, recommendations, metadata creation (e.g. FRBR at LibraryThing), etc. Collect user behaviour data on a massive scale ethically. Users expect that you know more about them than you do. Fix that.

Get beyond lists Lists are not the only way to display results. Visual displays support a wider range of learning styles Seek opportunities to widen the range of our results sets Examples are Sun Intranet, Stanford Socrates, Queen’s AquaBrowser, NCSU Endeca, etc.

6 Expectation Areas to Focus on Lesson level implementation Focus on mandate integration Support Edgelessness Seamless find (Federated / OpenURL) Social spin (data-driven) Get beyond lists

Expectations 2.0 Understands the power of the Web 2.0 opportunities  Understand the power of the Web 2.0 opportunities.

Expectations 2.0 Integrates the major tools of Web 2.0 (and Library 2.0) or ‘allows’ this to happen

Expectations 2.0 Seamlessly allows for the integration of e-resources (proprietary, commercial and free) and print formats and is container and format agnostic.

Expectations 2.0 Supports device independence and delivers to anything from laptops to smrtphones and PDAs to iPods.

Nano Phones

Web-enabled cards…!?

Expectations 2.0 Interoperates with targeted and broad federated search and is OpenURL standard compliant everywhere.

Expectations 2.0 Provides fewer hurdles to connecting people, technology and information in context, including licensing issues.

Expectations 2.0 Supports non-traditional indexing, cataloguing and classification including user-driven tagging, folksonomies and user-driven content descriptions.

Folksonomies

Tag Clouds

Tags

Expectations 2.0 Embraces non-textual information and the power of pictures, moving images, sight and sound.

Expectations 2.0 Understands the ‘long tail’ and leverages the power of old and new content.

Expectations 2.0 Sees the potential in using content sources like the Open Content Alliance, Project Alouette, Google Book Search and OpenWorldCat.

Expectations 2.0 Connects users to human expertise, expert discussions, conversations and communities of practice and participates there as well.

Expectations 2.0 Uses and develops advanced social networks to enterprise and community advantage.

Expectations 2.0 Connects with everyone, especially intermediaries, using their communication mode of choice – telephone, Skype, IM, SMS, , virtual reference, etc.

Expectations 2.0 Understands the wisdom of crowds and the real roles and impacts of the blogosphere, web syndicasphere and wikisphere. (Web 2.0 Blogs)

Expectations 2.0 Understand me - at a deep level – not just as pointers and clickers - but by their goals and aspirations.

Expectations means to be where the user is, when the user is there. This is an immersion environment.

Stephen Abram, MLS VP Innovation Cel: Website: Blog: Stephen’s Lighthouse Thanks