1. A National Resource Working in the Public Interest © 2007 The MITRE Corporation. All rights reserved. Laurie Damianos KM TEM December 2007 onomi MITRE’s Social Bookmarking Pilot for the Intranet Approved for Public Release; Distribution Unlimited. MITRE Case Number 07-1493

2. A National Resource Working in the Public Interest © 2007 The MITRE Corporation. All rights reserved. Social Bookmarking Not the same as traditional browser bookmarking User-specified metadata Ability to add descriptions and comments No hierarchical structure – retrievable via tag search, related tags Centrally stored - accessible from any browser, any device Shareable with others

3. A National Resource Working in the Public Interest © 2007 The MITRE Corporation. All rights reserved. Corporate Appeal of Social Tagging System “Social” aspects of social tagging Map well to MITRE’s collaboration & info sharing goals Complement current collaboration techniques Listservs, Wikis, Blogs, Communities Leverage “wisdom of crowds” phenomenon Any MITRE user can share useful content Bookmarking capability lets users easily find information again Lightweight newsletter support “Emerging consumer applications, when adapted to the enterprise, can make workers more productive and cut IT costs” – CIO Magazine

4. A National Resource Working in the Public Interest © 2007 The MITRE Corporation. All rights reserved. Prototype Highlights Retrieval & Filtering Pivot browsing by user & tag Search by user, tag, text Bookmarks people have in common Intersection of bookmarks tagged with multiple keywords Visual communities Related users by tag, by bookmark User departments, organizations Public, private (& broken) bookmarks Corporately steward collections Time-saving features One-click bookmarklets Browser bookmark import Type-ahead tag completion Tag recommendation Integration with services & apps Single sign on, Linkscan RSS, Email Corporate phonebook deli.icio.us

5. A National Resource Working in the Public Interest © 2007 The MITRE Corporation. All rights reserved. Current Status (Dec 2007) 72K tags 10K unique 13,500 bookmarks

6. A National Resource Working in the Public Interest © 2007 The MITRE Corporation. All rights reserved. System Usage (Dec 2007) most popular activity: viewing other people’s bookmarks 14% of onomi’s visitors are contributors average 18.9% internal bookmarks Supports need for internal social bookmarking service average 81.1% external bookmarks We have no other way to share external resources

7. A National Resource Working in the Public Interest © 2007 The MITRE Corporation. All rights reserved. MITRE User Benefits Useful in sharing resources I use it to promote awareness of interesting articles for others and to publicize availability of new resources. I was called by someone who had seen some of my bookmarks on visualization and was interested in learning more. When I look up bookmarks on a certain topic, it’s nice to see who else is interested in the same thing. I needed information about x, and this is giving better hits than general search. I am chairing an independent assessment. I use onomi – easily and quickly find all sorts of reports, experts, external and internal reference pointers. I’ve shared VERY GOOD info with my team who said, “Where did you find that?” Our project teams bookmark relevant resources with a project- specific tag and also use onomi to point to project deliverables located in transfer folders, SharePoint, and other spaces. Feeds expertise finding Augments info access Facilitates info discovery (of MITRE-vetted resources) Supports teams, subject area social networks, virtual communities