Membership Workshop Convention 2013 “I Love PTA, More than Ever!”
Membership is the key! The PURPOSES ● To promote the welfare of children and youth in home, school, community and place of worship. ● To raise the standards of home life. ● To secure adequate laws for the care and protection of children and youth. ● To bring into closer relation the home and the school, that parents and teachers may cooperate intelligently in the education of children and youth. ● To develop between educators and the general public such united efforts as will secure for all children and youth the highest advantages in physical, mental, social and spiritual education. MISSION STATEMENT ● A powerful voice for all children, ● A relevant resource for families and communities, and ● A strong advocate for the education and well-being of every child. VISION ● Making every child’s potential a reality.
Responsibilities Coordinate & lead the unit’s membership program Believe in the Mission of the PTA Attend scheduled meetings Work with the state membership chair to reach membership goals Distribution & activation of membership cards Collection, processing and remittance of dues Maintain accurate membership records including procedure book. Attend leadership and membership training
Membership Cards Number received based on previous year’s membership total More can be requested through the state office Has a place for the Unit PTA ID Number, Unit Name, Member’s Name and place for the member to sign Every individual member gets a card; 1 name/card/1 vote Business memberships Councils do not sell memberships Are a member when the dues have been paid
The PTA Membership Card Don’t Hesitate ….Activate! Activate Your PTA Membership Card and Sign up for Staples Discounts
The Dues Details Report due accurately Mail to the State Office by the 1 st of each month. $4.25 for Individual memberships $5.50 for business memberships Dues Remittance Form
To Do List : Previous chair’s records Read your bylaws Attend training Contact your principal The treasurer – a “BFF” Form your committee (if you haven’t already)
To Do List : Work with your committee Set realistic & measurable goals Select marketing strategies that promote relevance. Create marketing plan Adopt a membership theme The Membership Chair and Committee
Possible Membership Themes: 1. Unleash the Power of PTA! 2. Put Yourself in the PTA Picture…Join Today! 3. Join the PTA T.E.A.M. – Together Everyone Achieves More! 4. We’re Soaring to New Heights…Join PTA Today! 5. There’s No Place like _____PTA! 6. Fun in the Sun at _______PTA! 7. “Blast into the Future with PTA!” or ‘Space” Rockets (classes) race toward the moon 8. “Come Grow With Us” or “Branch Out to Students” Tree theme; leaves added for each membership 9. Western theme: “Blazing New Trails” or “Sign up for the Wagon Trail to Success” 10. “Join the Winning Team – PTA” 11. Fish Theme: Different color fish for each grade 12. “Grow with PTA” or “An Apple A Day Makes A Great PTA” Tree with apples added each membership Others:
To Do List : Plan of Work Prepare budget request Membership Form Visiting Businesses The Secretary – a “BFF” Check out resources
Your Membership Plan It is a year – round activity You are marketing & selling a product
Get up on your “soap box”! We are about advocacy not fundraising” “Your membership helps make our voice stronger as we speak for the wellness & education for all children” “We are all advocates for our own children”
Resources Utilize the MO PTA State Board members Missouri PTA Website: Tool Kit National PTA Website: Running a PTA/Marketing Tools Search Internet: PTA Membership, PTA Membership Campaigns, PTA Membership Ideas, etc. Look at other State or unit PTA Websites and newsletters on-line.
Official Back to School Kit Customizable Marketing Tools Posters, Fliers, Letters Everyday scripts for handling objections Monthly Membership Engagement Activities Communications and Other Resources
To Do List : PTA board members Membership plan approved Meet with the principal Teacher In-services Kindergarten Orientation New Student Welcome packs Take care of business with your BFFs
“Taking Care of Business” Update & verify your records “BFF” time Treasurer: money collected = memberships sold dues mailed by the 1 st Secretary: updated membership roster
To Do List : Utilize local media Continue to contact local businesses Kick off membership contests Take care of business with your BFFs Watch for Spring Training Opportunities
To Do List : Fall Sports The results are in! Check the list Hello School Board Members At Convention: Network Take care of business with your BFFs
To Do List : Show & Share Say “thanks” with a gift of PTA Special Events Are you in good standing? Take care of business with your BFFs
To Do List : Who is on your shopping list? Plan 2 nd push Take care of business with your BFFs Take a break!
To Do List : (Besides taking care of business) New families Bring a friend Kindergarten Round-Up Preschool Screening Winter Sports events School Board Forum Postcards to non-PTA parents “Never too late to join” adds Founders Day (Feb. 17 th ) Continue to search internet for new ideas Final month for dues to count toward awards – 3/1 deadline January February March
Monthly Theme Ideas “New Year –New Opportunities” Valentines Day “Be Lucky” “Spring into PTA” “March with PTA”
To Do List : Mail award applications - 4/1 deadline Update membership records & procedure book for next year Evaluate your successes Celebrate the accomplishments Thank your committee Prepare & give final membership report April... The final month
Membership … It’s Everyone’s Job!