The Future of Payroll Giving: Creating a Culture of Philanthropy 2012 Payroll Giving Conference June 27, 2012

AFP  Largest community of fundraisers in the world  28,000 members  230 Chapters in the United States, Canada, Mexico, Egypt, Hong Kong, Jakarta and Singapore

AFP Partnerships and Alliances  Institute of Fundraising  Fundraising Institute of Australia  Indira Ghandi National Open University (IGNOU)  Tec de Monterrey in Mexico

History of Payroll Giving  1887: Religious leaders in Denver create first comprehensive, community-wide campaign  1913: First Community Chest organization formed  1950: More than 1000 Community Chests across the US  1960: Modern United Way takes shape; work place giving takes off

Giving in the US  Total giving hovering around $300 billion annually over the past several years  Payroll giving remaining at less than two percent of overall giving: about $4 billion annually

Participation Rates  1960s and 1970s: 70 – 90 percent not uncommon  : 30 – 40 percent on average

Decreasing Participation  More ways to engage  More choices of charities  More opportunities to engage in the workplace  Lack of technology

IOF Principles  Universality  Connectivity  Portability

A Fourth Principle  Universality  Connectivity  Portability  Corporate Buy-In and Empowerment

Benefits of Workplace Giving  Harvard Business Review Study  199 studies, covering 152 organizations in 26 countries  Profitability increased by 16%  Productivity increased by 18%  Customer Loyalty increased by 12%  Quality increased by 60%

Best Practices and Trends  Corporate branding  Choice  Technology  Engagement  Benchmarking

UK Payroll Giving  Unique opportunity that the US does not have  Bring together government, charities and donors  Foundation has been built—new and existing pieces need to put together  Focus on creating a culture of philanthropy