Image Sound plc Discussion Paper

An opportunity for a partnership between A specialist instore radio and digital media provider & A leading digital media network provider to provide Integrated instore media channel solutions to the UK retail sector

Agenda  Introduction to Digital View  Introduction to Image Sound plc  Image Sound  Rolec  TTL  Discussion on Partnership Opportunities  Next Steps

DV: Our profile  Digital View is a leading marketing partner for companies looking to use digital media solutions in the retail and captive audience environments.  5 years experience and more than 25,000 digital displays at point of sale, and 2,500 connected systems  Digital View develops brand communication campaigns that combine; technology, content and design, with first class support and day-to-day network management  Supported by in-house expertise in retail marketing, creative media production, media sales & remote content distribution.  European operations based in Central London with International operations in HK, USA and Canada.

DV: Our approach  DV networks deliver:  The right dynamic video content  Relevant media strategy to satisfy the need  DV networks use:  The right display medium to suit the environment  The right technology to ensure robust operation  DV networks are:  Scaleable, centrally controlled and updateable  Offer full 24 hour client visibility, accountability and central field data analysis  Backed up by experienced installation, support and day-to-day network management

DV: Our track record - tried & tested across the A-Z of digital media Media Networks: Retailer Networks: MFI & Mark’s WorkWear House Brand Networks: Camelot & JML Retail Advertising Networks: i-vu & Pharmacy Channel Outdoor Advertising Networks: Warner Howard & Freephone Community Information Networks: CCN Transport Networks: Heathrow Express, KCRC, Buses & Taxis Point of Sale Media Systems: Retail Fixture Installations: Nokia, 3G, Tissot, Schipol Duty Free Shelf Edge Installations: Starbucks, Lego, Hasbro, Persil Retailer Installations: Toys R Us, Meijers, Safeways Retail Design Installations: L’Oreal, Procter & Gamble Vending Installations: Walls, BAT, Uit Agenda & Total

DV: An integrated digital media network solution offering single ‘day-to-day’ client ownership  Relevant technology:  Right for location, optimised technology, reliable & robust  Project Management:  Installation & on-going service management  Day-to-day Network Support:  Network Operations Centre, proactive support and reporting  Secure & Scalable Central Control  Secure, central network management software, 1 – 10,000 screens  Content Scheduling & Management  relevant content and design  Accountability  100% client network visibility

DV: Our retail proposition and products operate at all levels instore Broadcast: common denominator  about ambience  about entertainment  about awareness Narrowcast: about creating customer communities  about addressing specific target groups  about where group and environment meet 1-2-1: about customer decision support & messaging at PoP  about direct response  about information & education and influencing behaviour  about loyalty  about why you as an individual buy The shelf edge Category Level Store Level

DV: A ready-made content programme & service  Development of branded content that  Communicates, educates, entertains and extends value  In a relevant and appropriate way  At the right time  Supported by the right skills to develop and maintain it ARTWORK & DESIGN - ANIMATION - FILM – AUDIO - COPY WRITING – ADAPTATION- SOURCING - CONSULTANCY - PHOTOGRAPHY - PROJECT MANAGEMENT Educational Brand builder Interstitial

DV: A proven, fit-for-purpose, platform Content Delivery Network Network Support Helpdesk Media System Technology

Our understanding of Image Sound plc  Specialist in retail radio  Image Sound:  Provider of private radio and TV channels to retail and leisure sector  Comet TV, Superdrug instore radio  PC-based platform of proprietary isbox media playback system and satellite delivery  Rolec:  Specialist music and video product manufacturer  Providing radio and tv receivers, background music systems, promotional messaging, on screen text, music video, touch screens  TTL: specialist business music solution provider for retail sector

Discussion & next steps  Platform integration  Proposition synergies  Sales Prospects