R EGIONAL PRODUCTS IN RURAL DEVELOPMENT – S LOVAK CASE Case study Nitra 2013

O UTLINE 1st week 2nd and 3rd week Training structure 4th week Outcomes

F IRST WEEK - INTRODUCTORY Introduction to the country context Introduction to the regional products and their role in rural diversification and development. Information on regional product development in Nitra region

S ECOND AND THIRD WEEK – TRAINING AND FIELD RESEARCH Training on mapping techniques Field research – tasks

T RAINING STRUCTURE Monday – – Mapping resources and products – designing the mapping tool – Development of products - setting up the list of criteria Tuesday – – The role of people and leadership, preparing the social map – Management of regional products, proposing the managements structure and tools – – Marketing of regional products, proposing the marketing mix

F IELD RESEACH – TASKS To screen resources for regional product development, 1 – 3/8 To screen existing products, and test them with criteria, 4 – 5/8 To prepare 2 new product and prepare the marketing mix for these products. 6 – 7/8 To prepare and conduct the final presentation in the region, 8 – 12/8 To collect photo material on resources and products, ongoing To screen resources for regional product development, 1 – 3/8 To prepare and lead workshop with local people to discuss criteria, 4 – 5/8 To screen existing products, and test them with criteria, 6 – 7/8 To prepare and conduct the final presentation in the region, 8 – 9/8 To collect photo material on resources and products, ongoing NitraRoznava

F OURTH WEEK Conducting the set of conclusions and recommendations in relation to regional products in SR (12/8) Writing the final report (13-14/8) Field trip (15/8) Presentations in closing event of the Case study (16/8)

O UTCOMES Final Report PPT s Conclusions and recommendations

F INAL REPORT There will be two reports in the Nitra Case study 2012: One prepared by the group of students conducting field research in Roznava region One prepared by the group of students conducting field research in Nitra region

T HE STRUCTURE OF THE FINAL REPORT Introduction (1 page max reflecting objectives of the case study) The general description of the region(2 pages max- separate for each LAG) The outcomes of screening resources including collected pictures, and resource map (max 10 pages). The outcomes of screening existing products (max 5 pages) The list of criteria used for assessing regional products in the region (max 2 pages) For group in NR region, description of 2 additional regional products proposed by students, including photo material (max 5 pages) Conclusions and recommendations in relation to regional product development at respective local levels. (max 2 pages) Common outcomes of the workshop on conclusions and recommendations for local, regional and national level in relation to regional product development (maximum 3 pages)