Sang Jin Kim Institute of Technology SBS

Save Energy Consumption In Broadcasting Tapeless Broadcasting System based on Server and Network New Digitalized Facilities etc. Making the best use of Broadcasting Circumstances Service to reduce Energy Consumption Future… Campaigns and Programs

Tapeless News Production(Since 2004) Tapeless Network and Server based System Complete NDS(News Digital System at new SBS headquarter) 36,000 Tapes Saved per Year

Transmission of Commercials w/o tapes (Since 2006) Direct On-Air through Ad Video Clip Storage 15,000 Tapes Saved per Year Plan to Complete PDS(Production Digital System) Tapeless Production of whole Programs(~2010) Expecting 50,000 Tapes Saved per Year

Most Television Set Materials are Lumbers Recycling is almost impossible 70 % of Total Set Expense is Material Cost Virtual Studio System Expand the operation rate of Graphic System(3D Computer Graphic, Moving CG) News, Sports, Documentary and more Programs Decrease Paint use

LED Lights Multi Monitoring System Unified Broadcasting network among branches TV, Radio, DMB, and Internet Unified network

T-DMB Service Launched in 2005 More than 20 Million Receivers cf. Korean population : 48 Million Robust Signal in Mobile Circumstance (FM Radio Coverage) TPEG (Transport Protocol Experts Group) ISO Standard Traffic Information Transfer via Broadcasting, Internet and Telecommunication Partial Service in DAB (Europe) Only TPEG RTM(Road Traffic Message) : Construction Information Total Service in T-DMB TPEG RTM, CTT, SDI, POI etc Really Useful to Driver cf. CTT(Congestion and Travel Time Information), SDI(Safety Driving Information), POI(Point Of Interests)

Leisure Traffic Shopping Entertainment Stock Map POI Traffic /Remote Diagnosis Telematics Information Center Shopping Leisure Entertainment Telematics Service Provider CDMA Wibro DMB Navigation T-DMB is proven the most suitable medium to embody TPEG - Coverage, Facility Construction cost, and Subscription Fee etc

Summary Map Route Comparison Best Route Search & Guide Comparison among Nearby Gas Stations

If we can save 3 minutes an hour using TPEG… 12.7cc/minute wasted at idling(2000 cc Car based, By Korea Transportation Safety Authorization) Total Number of Cars in Korea : 17,000,000 Cars using TPEG : 1,000,000 If 7 million Cars(Average 1 hour driving) use TPEG Service, (12.7cc x 3 x 7,000,000 x 300 days)/1000 =80,010,000 L/year 80,010,000L * 1500 Won = 120 billion won(1 hundred million dollar)/year Saved Plus α +Decrease Air pollution caused by Idling State Example of Different TPEG Guide according to the Traffic Congestion

Newspaper is Eternal? People prefer Paper to Monitor to get Information Suppose we have a Paper-like device in the future E-book evolution Recycled paper is not suitable to News Paper Quality Huge Consumption News Paper Information from Broadcasting, IP and Telecommunication Broadcasting is cheap and easy for updating Many News paper Companies Internet Telecommunication Broadcasting News paper by E-bookDelivery Agency

Mobile Phone could be more Prevalent than E-book for the time being.. DMB 2.0 Service with SK Telecomm, LG Telecom Elementary News Information Delivery Service Broadcasting or Telecommunication: which is better to deliver the service ? Currently Trial Broadcasting: Official service to be launched in 2010

1000 Hours of Environmental Protection Campaigns (2005~2008) SBS Slogan - Water is Life Environmental TV Programs -Endocrine disruptor, Heavy metal, and Global warming etc

Thank You!