ECP - taking your EKP content to the next level Andrew Lupton

The Process of Gathering Requirements, Configuring and Implementing ECP

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Use Case Scenarios Audiences/Contexts Output Formats Single Format Single Audience Multiple Formats Single Audience Multiple Formats Multiple Audiences Single Format Multiple Audiences 34 12

Single-Format, Single- Audience Scenario: Need to develop web-based or ILT only Design Considerations Develop individual outputs Strategies for reuse Page or Asset (graphic, audio text, etc.) This is the typical scenario where most other LCMS products and stand-alone authoring tools compete. Reuse is important.

Single-Format, Multiple- Audiences Scenario: Pharmaceutical company needs to train manufacturing operators, quality assurance staff and maintenance staff that work in the manufacturing plant Manufacturing OperatorQuality Associate How to operate a bio-reactor How does a bio-reactor work Where do you draw the sample for testing? How does a bio-reactor work

Single-Format, Multiple- Audiences Design Considerations What content is relevant to everyone vs. a specific audience? How do you make the shared content relevant without making it so generic it’s useless? How do you write content so that it’s reusable across audiences? How do you create media so it has continuity across audiences? How do you deal with examples?

Single-Format, Multiple- Audiences Strategies for reuse Map out and chunk content that is shared vs. content that is specific Create writing and media standards Write shared content without referring to any particular audience Add audience specific content around the shared content

Multiple-Formats, Single- Audience Scenario: A technology company wants to offer blended learning for its customers. Before ECPAfter ECP FrameMaker  Study Guide PowerPoint  Matched Visuals Excel  Paper Assessments Web Authoring Tools  e-Courses

Multiple-Formats, Multiple- Audiences Scenario: Global corporation has multiple brands and multiple geographies, needs multiple formats (procedures, job-aids, check-lists, print and web), and wants custom materials for each location.

Multiple-Formats, Multiple- Audiences Design Considerations: How to accommodate differences between formats? (e.g. Print v. Web) How to accommodate differences in content requirements? (e.g. Classroom v. e-learning) How to accommodate differences in content across audiences? (e.g. brands, geography, equipment, products, etc.) How to accommodate different languages? Strategies for reuse: Library of global standards Food safety, management practices, product procedures Metadata vocabulary management strategy; tagging and filtering methods Create alternate content for slight variation between audiences Filter by profile © 2007 Xyleme - All rights reserved

Example ABC International, a global manufacturer and distributor of healthcare products sold into consumer markets. Marketing product information is used to train their worldwide sales staff. Currently they fly everyone to the UK for training. Want to take the marketing materials and create e-learning content. They have an intranet site which provides reference material, presentations, etc. It’s not tracked or managed

Implementing ECP Analysis of Output Formats and Content Samples –The deliverable is an information architecture which represents the recommended reusability model for content development. Configuring Authoring Templates –The deliverable is a set of templates which represent the taxonomy for the authoring process. Training for Core Development team –Performed by GVM either on site or via virtual classroom.

Legacy Content Migration Convert from another XML format –You can map to the ECP schemas and use the import utility. Convert from PowerPoint –Standard capability Convert from Word or FrameMaker –Need to analyze the documents to see if styles are consistent. –Typically they are not and the cost of automating the conversion will be prohibitive. –Custom transformations will be required. Convert from another e-learning authoring tool –It can be difficult to do due to proprietary formats. –May be possible if the format is basically “ILT presented as HTML on-line”.

Minimum Guidelines ServiceConsulting/Desi gn Developme nt Analysis of Output Formats and Content Samples 3 Days0 Days Configure Authoring Templates 3 Days0 Days Core Team Training4 Days0 Days

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