Business Name Presented by: name Phone number

Goals & Objectives: #1 #2

Industry Research: #1 #2 #3

Psychologists tell us the human mind retains an average of 3 choices for any product, service, or local business category. If you’re not #1, #2, or #3, you’re not even in the game!

Why You Should Advertise Consistently People move Department of Commerce – 20% rule People forget We encounter at least 254 to 5,000 advertising messages every day – Average 2, % of what we encounter everyday is forgotten! How many ads can you remember from just yesterday? People don’t make buying decisions quickly Buying Funnel Why Radio Media Comparison: National Association of Broadcasters Sept – Jay Meyers – Media Consultant Newspaper – 85% Reach Newspaper – 28% Reach Network TV – 91% Reach Network TV – 38% Reach Radio – 92% Reach Radio – 93% Reach The mind works by ear. We retain more of what we hear and radio is heard wherever people go. 90% of radio listeners said they would be disappointed if their favorite radio station were no longer on-air Benefits of Zimmer Radio & Marketing Group We are in business to help our client’s business grow. Zimmer Radio Group’s award winning production team will develop and produce a campaign that will improve name recognition for you and drive clients to your website and/or door. The Zimmer Radio Group service area allows you to reach up to 24 counties and 405,400 potential customers each month.

Bricks (stories we tell): #1 #2 #3 #4 #5 Mortar (what remains consistent in every ad): #1 #2 Utopia (Action Formula for Success): Urgency: Theme: Offer: Price: Item: Action:

Client Name Campaign Idea On-Air: Copywriting and production from ZRG Creative Services Team On-Line: On-Location: Monthly meeting to discuss ROI, Marketing Bridge and copy changes Average Monthly Investment: Authorized Signature: _____________________________ Date: ______________ Terms & Conditions: All ZRG Terms & Conditions Apply. Commercials are :30 in length and run Monday-Sunday on a total audience plan. Sponsorships consist of 15 words or less. This is a 12-month partnership. Payment in full required in advance unless a positive credit history has been established with ZRG. Pricing above is good for 7 days and may be subject to change after.

WHAT ARE YOUR EXPECTATIONS? How & When do we measure success? Yes NoExpected service What that means to you Competitive market knowledge Copy approval by phone by in person Attend production session Audition commercials before airing Copy of the commercial Commercial preview for my staff Transcript of the commercial Review first invoice with me in person Confirmation of schedule Submit Co-op claims for me (Need claim sheet) Arrange for Co-op Pre-approval Quarterly visit with Management Special billing requirements Regular copy changes Opportunity to see all promotional programs Station tour for family Training session for staff Visit from stations Creative staff Tracking Systems Client Station Representative Date If I know in advance what you expect from me, we’re more likely to have a satisfying business partnership SERVICE CONTRACT

Reach over 384,700 POTENTIAL CUSTOMERS* with the Zimmer Radio Group Network Number of Counties: 29 Total Population: 670,883

BUYING FUNNEL

MARKETING BRIDGE