1. Campaign Objective This is a place to put the campaign description. This is just filler text here. This is a place to put the campaign description. This is just filler text here. This is a place to put the campaign description. This is just filler text here. Pabst Blue Ribbon Award Winning Brewing Company Date

2. Campaign Objectives

3. Industry Research Relevant piece of research (Source) Industry Research

4. Who is on your ladder? What are they known for? (Positive Public Perception) What’s their baggage? (Negative Public Perception) Psychologists tell us that the human mind retains an average of 3 choices for any product, service, or local business category. If you’re not #1, #2, or #3, you’re not even in the game! Open or Saturated Ladder

5. Brick Elements (Brick elements are all the parts of your story that you build in the listener’s mind. Testimonials or seasonal commercials would be considered Brick Elements) Mortar Elements (Mortar is the consistency of elements in your marketing message. Slogans or “Jingles” are examples of Mortar Elements; these elements should be included in all advertising) UTOPIA Elements (For Action Plans, your commercials should follow U.T.O.P.I.A. ) Creative…(listen for)

7. Aggressive Plan On Air 25 Selling Messages per week on 96.7 KCMQ 25 Selling Messages per week on KSSZ 25 Selling Messages per week on Y107 Free copywriting, production, and Display Ad design from the award winning Zimmer Creative Services On Line: Large Web Banner on each station website Streaming Sponsorship on each station website Website Design Social Media On Location: Live Broadcast on Y107 once per quarter Weekly Investment = (52 Week Minimum) Business Name: _________________________ Signature___________________________ Date _______ Conditions: Selling Messages (:60 Commercials) run on the Total Audience Plan Monday – Sunday Payment in full required in advance, unless a positive credit history established with Zimmer Radio Group. All Zimmer Terms and Conditions Apply (See separate sheet). Any cancellation will require a 30 day written cancellation notice and payment in full of all outstanding balances. Pricing good for 7 business days but subject to availability Start Date:_____________ End Date:_____________

8. Moderate Plan On Air 25 Selling Messages per week on 96.7 KCMQ 25 Selling Messages per week on KSSZ Free copywriting, production, and Display Ad design from the award winning Zimmer Creative Services On Line: Large Web Banner on each station website Streaming Sponsorship on each station website Website Design Social Media On Location: Live Broadcast on 96.7 KCMQ once per quarter Weekly Investment = (52 Week Minimum) Business Name: _________________________ Signature___________________________ Date _______ Start Date:_____________ End Date:_____________ Conditions: Selling Messages (:60 Commercials) run on the Total Audience Plan Monday – Sunday Payment in full required in advance, unless a positive credit history established with Zimmer Radio Group. All Zimmer Terms and Conditions Apply (See separate sheet). Any cancellation will require a 30 day written cancellation notice and payment in full of all outstanding balances. Pricing good for 7 business days but subject to availability

9. Conservative Plan On Air 25 Selling Messages per week on 96.7 KCMQ Free copywriting, production, and Display Ad design from the award winning Zimmer Creative Services On Line: Small Web Banner on KCMQ.com Streaming Sponsorship on KCMQ.com Website Design Social Media On Location: Live Broadcast on KCMQ once per quarter Weekly Investment = (52 Week Minimum) Business Name: _________________________ Signature___________________________ Date _______ Start Date:_____________ End Date:_____________ Conditions: Selling Messages (:60 Commercials) run on the Total Audience Plan Monday – Sunday Payment in full required in advance, unless a positive credit history established with Zimmer Radio Group. All Zimmer Terms and Conditions Apply (See separate sheet). Any cancellation will require a 30 day written cancellation notice and payment in full of all outstanding balances. Pricing good for 7 business days but subject to availability

10. Service Contract What are your expectations? Yes NoExpected service What that means to you Competitive market knowledge Copy approval by phone by email in person Attend production session Audition commercials before airing Copy of the commercial Commercial preview for my staff Transcript of the commercial Review first invoice with me in person Confirmation of schedule Submit Co-op claims for me (Need claim sheet) Arrange for Co-op Pre-approval Quarterly visit with Management Special billing requirements Regular copy changes Opportunity to see all promotional programs Station tour for family Training session for staff Visit from stations Creative staff Tracking Systems Client Station Representative Date If I know in advance what you expect from me, we’re more likely to have a satisfying business partnership