The changing paradigm: ScienceDirect usage of non-subscribed journal articles Chris Kluiters Managing Director Elsevier Science Asia Pacific CONCERT 2000

The New Elsevier No more dramatic price swings Price increase caps in billing currencies Reasonably priced electronic charges to encourage full use and available of information Access to non-subscribed information As the largest and most visible STM publisher we feel an obligation to ensure good value for your money Archiving commitments Future entitlements Maintenance Acceptable 3rd parties The New Elsevier Making your journals more valuable

Library Needs Choosing the “right” product and service level Local or remote service Electronic delivery - with or without print Disclosure tools (A & I Databases) Additional content, additional years of data Predictable budgetary exposure and flexibility to choose Paying the “right” price to reflect value delivered. Consider factors such as: Type and size of institution (coupled with existing spending) Amount of usage as compared to peers (benchmark) Price/performance New NeedsNew Solutions

Usage For some customers the result can be dramatic (total cost of less than $3 per article). Marginal costs can go under $1 per article. Per use costs can be expected to decrease even further Personalization features Result is win-win for customer, user, publisher, author More Information More Easily Available Lower Per Article Cost Higher User Satisfaction New NeedsNew Solutions

ES Approach To achieve price/performance leadership we envision: Broader product lines and/or subset products for specific segments. More options and choices. Biomedical, Engineering, Physics, and more! Addition/Linking of other material Secondary databases, reference works - all with references to full text of journal articles Links between internal and external documents Link between library management system and journal titles within SD and/or SDOS Better Service Levels Enhancements to user functionality Usage reporting New NeedsNew Solutions

OhioLink Experience State wide central site for access, archiving, integration and one-stop information mall Group wide commitment to publisher at more stable, sustainable economic path Expanded title accesses to all institutes at below what would be spent by as individuals New NeedsNew Solutions

Source:OhioLink

PEAK Experience Pricing Electronic Access to Knowledge Experiment Key Learning 1. Value of Providing Access to entire database (also OhioLINK, University of Toronto) 2. Flexible pricing (an ability to make choices) Happiest participants had the generalized option Almost half of all use comes from journals that were previously not subscribed to in paper A way to meet needs of under-served user segments Negatives of generalized option High cost solution (selling, educating, managing entitlements) Cherry picking Same benefits can be achieved in other ways New NeedsNew Solutions

SDOS Members in Taiwan New NeedsNew Solutions

Expected Curve E-journal Contents & Usage Source: Professor Chang R.C.’s presentation at Nov, 1999 Taiwan User Meeting

ScienceDirect OnSite Full-text usage in Taiwan (June 1999 till July 2000) New NeedsNew Solutions

Subscribed vs. Non-subscribed Journals Usage - based on January to July 2000 statistics The New Elsevier Making your journals more valuable

SDOS/SD Full-text usage in the Asia Pacific region (January till June 2000) > 5 Million articles downloaded The New Elsevier Making your journals more valuable

Implications for the Future The role of ubiquity Continued value revolution for our customers A little more buys a huge amount Investment approach rather than cost approach Greater satisfaction levels resulting from delivering the right product at the right price Win-Win scenarios Remaining questions - What are users doing with the information that they access? Who exactly are these users? What value is placed on what functionality and content? New NeedsNew Solutions