SHARED TRANSPORT CONFERENCE FEBRUARY 2015 EVERY JOURNEY STARTS WITH A SINGLE STEP STUART HAY

INTRODUCTION 1.Walking is important to shared transport 2.Case study: Shared transport and the multi- modal family 3.Towards walkable neighbourhoods and shared transport the next steps

Walking Simple & Flexible Healthy High Env. Quality? Sociable Supports local services Time / range limits Mu lti-modal

WALKING: FOUNDATION OF THE TRANSPORT ECOSYSTEM

THE MULTI-MODAL FAMILY Most trips, work, school, local shops 1-2 miles 20 – 40 minutes. Daily Walk Leisure: recreation + shops Cross-city, 3-6 miles Twice weekly Cycle Friends, entertainment, shopping & evenings Cross city, periphery out of city miles Once weekly Work (+walking) Public transport

SHARED TRANSPORT Weekend trips, outside city Public transport not available, luggage or goods miles 1-2 a month Car Club Longer than 24 hours miles Scotland wide Bimonthly Car Hire / Borrow Short time frame drop off Limited parking Luggage Hospital trips Taxi

THE FUTURE TODAY: HAPPY CAR CLUB KIDS Local shops Walk to school & nursery Parents walk or use public transport for work Shopping is delivered Car club for special trips Car hire for holidays Parents mortgage costs not car costs

CAR CLUBS: WHY WALKING MATTERS 1.Majority of users will arrive on foot 2.Users need to be comfortable walking up to 10 minutes (1/2 mile) 3.Walkers will be aware of local car club bays 4.Whilst, car owners who don’t walk, won’t know their neighbourhoods

FIRST STEPS MATTER The walk to and from bays should be a concern to the promoters of shared transport because: First impressions matter and bad experiences last A safe and pleasant environment is vital to encourage high levels of walking and car club use Low density = less walking = lower car club viability

BAY WATCH

A WALKABLE NEIGHBOURHOOD? Car Club Bay This way

A LONELY SPOT

BEGIN YOUR TRIP, WITH A TRIP

GIVE US A SIGN?

THANKS TO THE CAR CLUB Not my car

THE BENEFITS OF LOWER CAR OWNERSHIP Less traffic Less pollution Fewer Journeys More space, less parking Better environment Fewer Vehicles More local shops and facilities Supports other sustainable modes, including car clubs Better public health More Walking

MAKING IT HAPPEN 1.Transport policy operates in silos: walking is cross cutting and mustn’t be taken for granted 2.If you plan neighbourhoods for walking they will support shared transport and vice versa 3.The need for a 10 minute walk needs to be sold as a positive, emphasising mental and physical health benefits 4.Mono-modal to multi-modal must be sold as positive lifestyle choice 5.More high profile car club bays and signs in walkable neighbourhoods

STREETS & PUBLIC ATTITUDES CHANGE

THANK YOU Stuart Hay Head of Living Streets Scotland