The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Chantana Papattha Ph.D. Student Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Namon Jeerungsuwan, Ph.D. Associate Professor and Director Prachyanun Nilsook, Ph.D. Associate Professor

The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Research Background Research Objectives Research Methodologies Research Results Acknowledgements

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Quality education management 21 st century outcome learning framework Graduates’ characteristics of mass communication Mass communication officer in electronic media age The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. To experts’ perspective about of mass media officers’ characteristic in electronic media age To study experts’ perspective on education management in electronic media age to develop digital mass media officer The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. The qualitative research was to in-depth interview form the seven media’s leadership experts: Mass communication organizations Administrator in universities Researchers conducted the data research from in-depth interview Description data presentation The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Result of the research study presented the following results by seven experts: Part 1 results: There were ten essential elements of digital mass media officers’ characteristic to manage education in electronic media age Part 2 result: There were there were three factors essential on education management in electronic media age to develop digital mass media officer The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Experts’ perspective Experts Digital mass media officers’ characteristic Interdisciplinary knowledge   2.Keenness  -   3. Writing Skill  -  Creative Thinking   5. Analysis Thinking -  -  -   6. Synthesis Thinking -  --  Critical Thinking -  -   8. Media Literacy  -  -  9.Flexibility  Active Learning and learning person   11.Mass Communication Ethic   12.Public Consciousness and responsibility  --   13.Multi-Skills   Table 1: Synthesis experts’ perspective about of digital mass media officers’ characteristic in electronic media age The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Table 2: Synthesis experts’ perspective about of education management in electronic media age to develop digital mass media officer Experts’ perspective Experts Education Management in Electronic Media Age Curriculum 1. Fundamental Knowledge   2. Professional Knowledge and Skill   3. Interdisciplinary Knowledge  -   Learning Management 1. Cognitive Development   2. Authentic Learning   3. Social Learning -  -   4. Flexibility Learning -  --   5. Career and Learning Skills   6. Collaborative Learning -  -   7. Mental Model Building  -   Learning Environment 1. Inside the Classroom   2. Outside the Classroom   The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 1: Mind map of factors essential for education management in electronic media age to develop digital mass media officer Source: Designed by Chantana Papattha (2014) The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 2: Elements of curriculum Factor Source: Designed by Chantana Papattha (2014) The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Fundamental Knowledge Professional Knowledge and Skills Interdisciplinary Knowledge

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 3: Fundamental knowledge Source: Designed by Chantana Papattha (2014) The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Free elective Main course General course Fundamental Knowledge General Course Main Course Subject Free Elective Subject

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 4: professional knowledge and skills Source: Designed by Chantana Papattha (2014) The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Contents Knowledge Device Skills professional knowledge and skills Professional Knowledge and Skills

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 5: Interdisciplinary knowledge Source: The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Interdisciplinary Knowledge

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 6: Elements of curriculum Factor Source: Designed by Chantana Papattha (2014) The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Cognitive Development Career and Leaning Skills Learning Model

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 7: Interdisciplinary knowledge Source: The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Cognitive Development Critical Thinking Analysis Thinking Cognitive Development Creative Thinking

Mental Model and Building Career Skills Multi-Skills Media Convergent Contents Moral and Ethical Device Learning Skills Multi-Skills Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 8: Interdisciplinary knowledge Source: The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Career and Learning Skills

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 9: Interdisciplinary knowledge Source: The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Learning Model Authentic Learning Flexibility Learning Social Learning Collabor -ative Learning

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 10: Elements of curriculum Factor Source: Designed by Chantana Papattha (2014) The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Inside Classroom Outside Classroom

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 11: Inside Classroom Source: The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Inside classroom

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Figure 4: Interdisciplinary knowledge Source: The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Outside classroom

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. The result of the research study was a model to conduct the education management consisted of three factors included curriculum, learning management, and learning environment The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Learning Management Learning Environment Curriculum

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. The result of the research study were: to design education management model in electronic media age to develop or approve curriculum for mass communication or communication arts The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Rajamangala University of Technology Phra Nakhon (RMUTP),Thailand King Mongkut’s University of Technology North Bangkok (KMUTNB), Thailand The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. Seven Experts who are the mass media leadership The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand Mr.Paitoon Hiranpradit Deputy Director, The Government Public Relations Department Assistant Professor Dr.Thanthakarn Duangratana Dean, Faculty of Communication Arts, Dhurakij Pundit University, President of the Communication Academic Association of Thailand Assistant Professor Dr.Karndee Leopairote An assistant professor at the Department of Operations Management, Thammasat Business School and an academic advisor of ASEAN Business Mr.Bhichai Sirichantanun Managing Diractor, Thaicoon-BrandAge Holding Co.,Ltd. Mr.Thakoon Boonparn General Manager, Matichon Public Co., Ltd. Mr.Supachai Suchartsuthatham Head of Public Relations, Matichon Public Co., Ltd. Mr.Chatchai Tawantarong Chief Operating Officer, Triple V Broadcasting Co., Ltd. (ThairatTV)

Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand. The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education” August 5-6, 2014, in Bangkok, Thailand My