1 Culture and Technology

2 Council of Europe Values Sustaining participation and access in cultural life Supporting cultural diversity and creativity

3 Old economy CultureAn Elite Sector New Economy Culture Business of Everyday Life

4 Three Characteristics of the New Economy: Vitally linked to the new technologies especially Information technologies Global technologiesfavour transversal local, regional, international management partnerships Creativity and Diversity vital force in New Economy

5 Activities of the Project The Cultural Development Agency – Network The Cultural Portal - Network

6 The Cultural Development Agency Partners Cultural Producers Cultural Industries Cultural Development Agency Cultural Tourism Local Municipal State Gov’t Cultural Institutions

7 Agency Tasks: To develop a data bank of information on local cultural resources, industries, institutions etc.; To promote partnerships between cultural actors; To facilitate cultural exchanges, training business links; Training for creativity; Training for cultural entrepreneurs; Cultural tourism and marketing of the locality;

8 TECHNOLOGY Implement open and flexible portals using the internet to allow all cultural participants to communicate and share data, resources and connections. CREATIVITY Allows individual expression The Project is designed to provide an effective interface between governments, cultural managers, public and private institutions, cultural producers and cultural consumers. STRATEGY Policy (agency) intervention

9 Aggregation: Through the network of interconnected portals, data aggregation occurs immediately and transparently. Personal Influence Many Others.. Activities Cultural Agencies Historical Context Geographic Context Policies Arts Sector Cultural Institutes Publications (CAD/Word / Excel/pdf)

10 Database Design The design of the interactive Cultural Exchange System will incorporate a flexible database model. The data model will have multiple levels of input and multiple levels of access. It will include standard data fields that will be common to all States and Regions, yet will allow Local Participants to create additional fields, according to their particular needs. It will also include a sophisticated form generation program that will allow additional data capture and surveys as the system builds. The system will have to be able to capture all types of mixed media. This includes graphics, pictures, audio, video and data.

11 Unique Identities, Common Database

12 System Design The most unique element of the system resides in the fact that it will be designed to serve the needs of distinct cultural sectors/communities on the basis of information received from the sectors/communities concerned. In a fast changing cultural landscape, the system is designed to remain plastic enough to evolve alongside its public.

13 Sustainable Cultural Capital Benefits Access to data and statistics on cultural industries sector Capacity to generate government information across broad cultural sector easily and cheaply Capacity to use electronic platform for e-government Capacity to target cultural funds to promote cultural employment, social cohesion and urban regeneration Governments Private sectors The Agency revenues streams are derived from:  Partnership fee  Tax on value of transactions  Advertising revenue  Event ticketing percentage of sales  Festival and event organization percentage of sales  Hotel and travel organization percentage of costs  Training revenue  Data ownership revenue  Cultural tourism advertising revenue  Local Government direct financing as part of culture promotion policy, small business support, city image promotion; Benefits Access to current industry data Promotion/marketing tool Virtual storefront or gallery Cultural/commercial exchange Direct access to creative partnerships Access to technology at low costs Industry development forum Training and skill development

14 CREATION OF CULTURAL CAPITAL INTERVENTION CULTURAL EXCHANGE CULTURAL PRODUCTION VALUE REALIZATION Cultural Value Creation Cultural Consumption/Production Policy

15 Conclusion