How Bad Is It? “In 2006, motor vehicle traffic crashes were a leading cause of death for every age 3 through 34. Motor vehicle travel is the primary means of transportation in the United States, providing an unprecedented degree of mobility. Yet for all its advantages, deaths and injuries resulting from motor vehicle crashes are the leading cause fatalities accounted for nearly 95 percent of transportation-related fatalities. ” 26 October 2009CS410 Red Team 1 NHTSA:

Current Driver’s License Process for Virginia Residents 26 October 2009CS410 Red Team 2 Pass Written Drivers Test Receive Permit (min age = 15yrs 3 mos) Complete Driving Course Pass DMV Road Test Judge Issues License Receive License or Endorsement Obtain Auto Insurance Virginia DMV:

Current Driver Improvement Clinic Process in Virginia 26 October 2009CS410 Red Team 3 Issued Ticket Convicted of Offense Required Driving Clinic Successfully Complete Clinic Retain Auto Insurance Virginia Defensive Driving Clinic:

Crashes Caused by External Contributing Factors External FactorNumber of Crashes Caused in 2008 Speeding6,623 Improper Turn3,518 Improper Lane Change6,459 Following Too Close27,299 Lights Not On98 Improper Backing1, October 2009CS410 Red Team 4 Virginia DMV:

Process With Defensive Driver 26 October 2009CS410 Red Team 5 Pass Written Drivers Test Receive Permit (min age = 15yrs 3 mos) Complete Driving Course Pass Road Test Judge Issues License Receive License or Endorsement Obtain Auto Insurance Install The Defensive Driver Unit Issued Ticket Convicted of Offense Required Driving Clinic Successfully Complete Clinic Retain Auto Insurance

GPS and Driving Monitor Market  Nearly 300 million Americans own an “in-car” GPS (2007) 1, 2  DriveCam currently has its monitoring system in 100,000 commercial and consumer vehicles 3 (1) (2) (3) (4) 96.6% growth in GPS market 4 26 October CS410 Red Team

Customers  Primary  Driver Education  In public schools  Private Lessons  Rehabilitation Clinics  Secondary  Parents  School Bus Drivers  Taxi Drivers  Tractor Trailer Drivers  DMV  To issue for rehabilitation use 26 October CS410 Red Team

Customer Benefits  Lower insurance rates  Better service to public school drivers education programs  Automated recording of student performance  Ability to generate reports on individual drivers  Offer potential customers a new tool to boost performance  Increased student performance means customer’s service is better 26 October CS410 Red Team

References  National Highway Traffic Safety Administration  National Highway Traffic Safety Administration  CNN  Virginia DMV  Virginia DMV  Virginia DMV  Virginia DMV  DashDAQ  Driving and Moving Violations  ITFacts  Population Reference Bureau  DriveCam indentifies risky driving, by R. Coling Johnson, EETimes Europe  Portable GPS navigation market statistics, by ZDNet  Consumer Affairs  Virginia DMV  Virginia Defensive Driving Clinic  Virginia DMV  NHTSA 26 October 2009CS410 Red Team 9