What is Content Strategy Why you might care & How it impacts your business.

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Presentation transcript:

What is Content Strategy Why you might care & How it impacts your business

The purpose of content strategy is to achieve business goals by maximizing the impact of content.

Examples of Content Navigation & Organization (Works in concert with information architecture)

Examples of a Site Manifest (How this aligns with a sitemap)

Examples of Content Themes

Examples of Content Initiatives and Editorial Plans

Priorities Content Initiatives Partnerships Tech enhancements, tools, widgets User-generated content Editorial plan for staff- & freelance-generated content Professional association & Education outreach – Subscription drive – Viral campaigns – campaigns – Social networking – Blogging

Priorities Content: Editorial Plan Staff content – Blogs, sidebars, out-takes from interviews Freelance content – Blogs, subject matter expert columns, news stories Multimedia content – Audio – Video – Slideshows – Interactive charts

Priorities Content: Editorial Plan Green Channel – Evergreen, news blend – Net new, scraped stories – Staffing, man hours needed – Open, closed content – Subscribers, trialists notification – Marketing Editorial – Marketing campaign, PR campaign – Linking strategy – Archive strategy

Examples of Content Filters (Based on audience, personas, needs)

Examples of Content Gaps (Seeing what you don’t have)

Examples of Content Types (The right content for the user or task)

Examples of Publishing Models

Examples of Content Templates (How this contributes to a sitemap)

Examples of an Editorial Calendar

Examples of Content Types, Sources, Frequency & Phases

Comments, Questions?