1. Presented to SMPH Web Steering April 26, 2016
med.wisc.edu Redesign
Presented to SMPH Web Steering
April 26, 2016

2. Background med.wisc.edu Launched in May 2009
Greystone.net engagement fall 2007-spring 2008
Design direction decided summer 2008
Site built over the next 10 months or so

3. Phase 1: Research Stakeholder sessions to understand
Audience
Goals
Branding
Content needs
User survey (on med.wisc.edu)
Keyword research
Analytics review
Benchmarking other medical school sites

4. Phase 2: Recommendations
Create a release plan, including:
Primary audience and goals
High level design direction (e.g., how UW Health and SMPH brands will work together)
High level architecture (e.g., navigation)
Technical requirements and solutions (e.g., CMS, search, etc.)
Content gap analysis
Project dates/milestones
Present for approval

5. Design
Identify page templates and their requirements (e.g., news story, landing pages, detail pages, etc.)
Wireframe pages - mobile first (responsive design)
Develop design options (2 designs)
Present for approval

6. Site Development Technical Editorial
Implement approved design by developing templates in the CMS
Program search and other technical requirements
Program analytics
Editorial
Meet with subject matter experts to discuss specific content needs

7. Site Build Migrate content from old to new CMS
Mine for keywords and other SEO strategies
Design required graphics/size images

8. Site Testing
Test all pages and features (web center) in multiple browsers
Identify bugs/issues
Resolve
Retest
Release site beta for internal testing

9. Launch Site Release site Implement communication plan
Redirect old links
Monitor analytics
Gather feedback
Implement communication plan