2. “Challenges of Journalism in a Digital World”
Kai H. Helfritz, MBA
ALUMNI CONFERENCE
The New Ukraine School of Professional Journalism
December 11th 2010, 10 a.m. 2

3. Agenda starting situation the journalists and its competences
social media
networking and community
media technology
link journalism
journalism needs a business model
finally 3

4. starting situation the past: only a few media channels
less competitors for journalists
technology is a minor issue
journalists work for their employers´ brand
solid business model for publishing houses
“only” offering content
today:
media channels are getting more and more
others than journalist provide news, stories and entertainment
media is also a technology driven business
the media consumption is adapting to the media channels
faster and parallel consumption of media
business models for media companies are more under pressure
next to offering content, interaction and communication with the user
The internet/digital journalism might be the most contributor to these changes. 4

5. But how and what impact have
starting situation
But how and what impact have
these changes to the profession of journalists? 5

6. Guiding the user/reader will be even more important.
the journalist and its competence
The journalist and its competences of researching and story-telling will still be crucial.
Guiding the user/reader will be even more important. 6

7. social media
Social Media will be a part of the daily work for journalists, e.g. for
research,
community reasons or/and
networking.
Tools are twitter, facebook and more. 7

8. multimedia
Journalist need be think and work multimedia. Unifying audio, video, text and picture make a great experience for the reader and yourself.
Stories never end online. Your heartbeat is online/digital too. 8

9. branding
The digital world gives you the chance to develop yourself as a brand. This next to you employers´ brand.
Blogging, twitter or facebook might be useful recommendation tools. 9

10. networking and community
Journalists are a part of communities, working in communities is helpful for networking and researching (online and offline).
Cooperation with experts, your own or different editorial teams (newsrooms) and users are sometimes great support. 10

11. media technology
Media technology is a part of the journalist´s world. Understanding and using new technology makes the daily life easier.
But never become a slave of the technology. You are the controller! And filter the overload of information. 11

12. link journalism
Internet journalism also means that one should concentrate on the part you can do best, link the rest. 12

13. Journalism needs a business model
Whether you like it or not journalism needs a business model. It is better to understand the business model. 13

14. finally
Even technology changes the lives of both journalists and their customers, you as a journalist are in the drivers´ seat.
Enjoy the future! 14

15. Kai H. Helfritz, MBA
Managing Director T