January 2011

Courageous shifts in Choice’s leadership and structure sets trend for dynamic growth. Current intention to stimulate resources, expand national presence and tap into nationwide funding calls on a catalyst for change. Commitment to value, sustainability and leveraging partnerships demands leadership that is uniquely suited to rise to the challenge. Unique training in communication and interpersonal motivation offers key ingredient in this Choice for Growth 2

IN A TRADITIONAL FUNDRAISING MODEL 80% OF THE FUNDS COMES FROM 20% OF THE DONORS BASED ON THE ASSUMPTION THAT CHOICE HAS A 1.5 MIL BUDGET … Funds Raised Donor Groups Major Gifts and Gala donors and funds Expeditioners and Service Project funds 3

National Grants & Private Funds 150K Nationwide Solicited Gifts 300K Major Gifts 925K 60% New Special Gifts Category 75K Increased Gala Bids & Offerings 100K Gala 250K 20% Expeditions Special Gifts 50K Increased Expeditions 50K Expeditions 325K 20% How do we “Grow the Ranks”?  Mass Appeal  Replicable/Self- Enrolling Technology  Increased Awareness and Opportunity  Always, always educate about subsequent gifts and solicitations How do we “Grow the Ranks”?  Mass Appeal  Replicable/Self- Enrolling Technology  Increased Awareness and Opportunity  Always, always educate about subsequent gifts and solicitations What do we do that works? Great Expeditions and Meaningful In-Country Service Projects Successful Gala and Auction Event Major Gifts and Gala Solicitations Always build on that foundation!  Grow donors through the ranks--Expedition, Special gifts, Solicitor/Major Gifts  Increased donors at lower levels relieves, but does not erase, heavy reliance on large donors  Large donors continue to make the difference between a successful fundraising season or not  Executive and Advisory Board Solicitations  National Private Fund Grants  Increased Pool of Major Gift Donors What do we do that works? Great Expeditions and Meaningful In-Country Service Projects Successful Gala and Auction Event Major Gifts and Gala Solicitations Always build on that foundation!  Grow donors through the ranks--Expedition, Special gifts, Solicitor/Major Gifts  Increased donors at lower levels relieves, but does not erase, heavy reliance on large donors  Large donors continue to make the difference between a successful fundraising season or not  Executive and Advisory Board Solicitations  National Private Fund Grants  Increased Pool of Major Gift Donors 4