1. Finding Funding for Creativity by Shannon Williams

2. Get the PowerPoint:
armstrongmcguire.com
Follow me on Twitter @sogradywilliams
@philanthropybiz

3. Organizational and development assessments Strategic planning
Organizational Planning
Organizational and development assessments
Strategic planning
Community collaborations
Leadership Development
Board retreats and training
Staff coaching and recruitment
Fundraising Counsel
Annual, capital and endowment campaign planning and execution
Feasibility studies
Case for support

4. Three Case Studies

5. The Challenge Race for the Cure registrations were in decline
Fundraising for the Race had declined for two straight years
Staff and volunteer transitions strained relationships with some key partners
Komen volunteers and staff were looking for ways to breathe new life into the event
Budget and staff had both shrunk leading into the Race

6. Making Lemonade
How a Social Inspiration Board Came to Life by Shelly Leslie

7. Live hashtag hub that aggregates content from Twitter, Facebook, Instagram, Vine, Google+ and app.net
Toggles between latest posts using the hashtag and featured posts
WRAL practiced with it for about two weeks

8. “We named our baby the “Social Inspiration Board.”
Komen promoted the hashtag about two weeks before the event in blasts, on their web site and social media.
WRAL created social share graphics that both the station and Komen posted to its social networks.

10. Results
“The WRAL campaign trended online for 11 hours, the reach Shelly and her team got for #KomenTri could have easily been over 6 million people with the impressions even higher than that,” Jenni Hogan, Chief Media Officer of #tagboard.
KomenNCTC’s facebook page saw a 453% increase in fans, and a 328% increase in reach. Tagboard reports 660 unique posts, not including shared posts. Twitter made up half of these posts, with Instagram and Facebook making up the other half.
Race revenue trended positive for the first time in two years
2016 Race registrations and sponsorships are ahead of last year

11. The Challenge Fundraising was declining
C level leaders were no longer actively engaging with the organization as they once did
John Rex Endowment funded an organizational assessment
Wake Ed Board and Staff agreed to a look under the hood

12. The Findings
The controversy of the Wake County School Board had a paralyzing impact Community leaders challenged WakeEd to boldly define its organizational purpose; redefine its message, develop its case for support, and refresh its brand. WEP was know as the go to source for truth in education—how could that be leveraged to improve fundraising There were no funds to support the work that needed to be done

13. Return to the Source

16. The Response C suite leaders re-engaged with WakeEd
Board members agreed to take a more active role in fundraising
Fundraising revenue trending upward
Cornerstone donors growing

17. The Challenge New ED at RLT four years ago
Early part of tenure was focused on rebuilding relationships and strengthening the bottom line
Launching a major gifts effort focused on a little TLC of RLT
Brand and website need TLC too
No budget to support communications need

19. The Results
???

20. The Common Theme
Funding for creativity is the same as any other fundraising
It is about relationships

21. So, think
Who are your partners who have an expertise that you can tap into?
Can you leverage your relationships to create a think tank around executing your idea?
Do you have a special fundraising opportunity where you can build in money for creative work?
Have you applied for a capacity building grant lately?
What can you realistically pay for?