European Commission Information Society DG The libraries and the paradigm shift enabled by electronic commerce Bror Salmelin, EU Information Society DG C-3 Bror Salmelin, EU Information Society DG C-3

European Commission Information Society DG Drivers for the new Awareness, understanding, critical mass both users and service providers Integrating e-commerce into the services Legal framework (IPR, Copyright, privacy….) New behavioral practice Taking advantage of the technology and infrastructure Global dimension

Electronic Commerce in Europe (1) IDC, Monaco, 11 May 1998 Financial Times, 21 March 1998 Forrester Research, April 1998

European Commission Information Society DG Growth: B-to-B doubling every 3-4 months; Europe is catching up especially in B-to-BEurope is catching up especially in B-to-B Pervasiveness: 53 million consumers in Europe in 2001 Shake-up: Amazon.com in just 2 years largest bookstore on the globe; European booksellers now going online too Size: $333 billion in 2002; $30-60 billion in W-Europe? Electronic Commerce in Europe (2)

The context of the presentation Key Action II: New Methods of Work and Electronic Commerce Intersection of business needs, legal environment, technological capabilities; also public sector –Flexible, mobile and remote services, personalisation –Management systems for suppliers and customers –Information and network security, IPR, privacy Work & Business Practice Legal & Regulatory Technologies Wow !

European Commission Information Society DG New role for the library providing access to information medium-independent, content related personalisation, localisation, mobility integrated to the business sector value-added services New role for the library providing access to information medium-independent, content related personalisation, localisation, mobility integrated to the business sector value-added services The libraries?

European Commission Information Society DG Where will we be in 2005 ? Legal framework: convergence between media, telecoms, Internet. Global. Technologies: convergence, pervasiveness, mobility, plentiful ? What will be the added value? Economy: dynamic business organisation and dynamic markets? New public and private services

European Commission Information Society DG Legislation Access & technology Access & technology Business/Consumer/ Worker Business/Consumer/ Worker Telecomms & IT liberalisation Internet management & future Interoperability, RTD Take-up measures Telecomms & IT liberalisation Internet management & future Interoperability, RTD Take-up measures Trust and Confidence Digital signatures, encryption Privacy, IPR management Full access to Single Market Global framework Trust and Confidence Digital signatures, encryption Privacy, IPR management Full access to Single Market Global framework Awareness & best practice Codes of conduct / self-regulation Public administrations as users Public dialogue Awareness & best practice Codes of conduct / self-regulation Public administrations as users Public dialogue Towards the Global Networked Economy Towards the Global Networked Economy The Global Information Society Policies The Global Information Society Policies New roles for individuals, communities, organisations and governments New roles for individuals, communities, organisations and governments coordinated legislative initiatives coordinated legislative initiatives coordinated international negotiations coordinated international negotiations coordinated legislative initiatives coordinated legislative initiatives coordinated international negotiations coordinated international negotiations Key Action II

European Commission Information Society DG Key Action II: Opportunities in Work & Business Transformation Localized Implementation Internal Integration Business Process Redesign Business Network Redesign Business Scope Redefinition Cost/ Efficiency Quality Time Customization New Markets Value Innovation

Key Action II: Opportunities in Business Models e-shop e-procurement info brokerage collaboration platform value chain integrator 3rd party marketplace e-mall virtual community Degree of innovation Functional integration value chain service provider e-auction trust services Industry.Net SCS/Infomar Citius TradeZone GEN/ICS FedEx Internetship Marshall on Internet Amazon.com MarshallNet/ PartnerNet Belsign Yahoo Fleurop Travelocity JAL Bold: European

European Commission Information Society DG Key Action II: Opportunities - Beyond the PC Hurdles: cost of telecoms; bandwidth; access….

European Commission Information Society DG Mobile communications Smart cards Electronic payments Digital television Enterprise software Digital local access Multicultural and multilingual society SME networks World class education system World leader in international trade World leader in key user industries (automotive, pharmaceutical, aeronautics, …) Mobile communications Smart cards Electronic payments Digital television Enterprise software Digital local access Multicultural and multilingual society SME networks World class education system World leader in international trade World leader in key user industries (automotive, pharmaceutical, aeronautics, …) Build on European Strengths

European Commission Information Society DG Current Electronic Business Related Projects underpinning technologies e-commerce components Pay- ments Trans- action mgt IPR/ ECMS business processes collaboration platforms Intelli- gent agents enterprise / sector management enterprise / industry sector (retail, textile, tourism,construction, transport,...) quality, awareness, techno-legal virtual orgs BP tools Trust & confi- dence electronic trading systems Broke- rage/ nego- tiation 350 projects (2nd edition)

European Commission Information Society DG Trends in Products (1) Increased computing and communications power products with embedded intelligence: lifecycle management services with embedded intelligence: enhanced relationship management intangible products: digital content

European Commission Information Society DG Trends in Products (2) PRODUCTS will be replaced by EXTENDED PRODUCTS comprising: tangibles intangibles services relations They are components of the whole LIFE CYCLE How is the library related to these various components?

European Commission Information Society DG Extended Products create value Tangible products Tangible products intelligent highly customised user-friendly embedded service Intangible products Intangible products services software (tools) information knowledge

European Commission Information Society DG Trends in Markets and Companies (1) Increase of networked and dynamic relationships between companies, customers, employees value creation networks: team work dynamic networked organisations new market mediation systems How is the library interlinked to the service sector?

European Commission Information Society DG From value chain to value networks and dynamic markets Value Chain Value Network Dynamic Markets company business process market

European Commission Information Society DG Dynamic Networked Organisations the intra-organisational perspective Projects Internetworked Process-centered (end-to-end business processes) A collaborative environment via cross-functional project teams Agile: dynamic structures Rich & fast information flow Knowledge-driven Customer-focused

European Commission Information Society DG Virtual Organisation Internetworked Organisations Subcontractors Sub-subcontractor Value Networking inter-organisational perspective Postmodern business environment in which clusters of internetworked organisations collaborate around a particular technology and make use of a common architecture to deliver independent elements of value that grows with the number of participating organisations e-business communities, electronic webs, value networks

European Commission Information Society DG Trends: Paradigms Change New Ways of Work and Business = New Ways to Collaborate and Compete flexibility / agility / versatility / speed / quality strategic partnerships business process organisation based on competences: competence node networking vision based

European Commission Information Society DG M M Competence nodes networking M Customers M=Management response of a given task in a given time point is given to the competence node which understands the customers problem best Group of competencies needed to perform a task Competence nodes networking

European Commission Information Society DG Paradigms Change in Services High Value High Flexibility Low Value Low Flexibility Low High 1 Handicraft SERVICE PRODUCTION/DELIVERY CAPACITY 2a Networking 2 Semi- automated * * Call Centres, Large Hospitals, Retailbanking,... 2b Personalisation; Relationship Mgt

European Commission Information Society DG Paradigms Change in Intangibles/Digital Content High Flexibility Low Flexibility Low High DIGITAL CONTENT PRODUCTION/DELIVERY CAPACITY 1a Music/Software Industry 2a Personalisation; Copyright Management 1b Information Industry 2b Copyright Mgt; Intelligent Interaction

European Commission Information Society DG The challenge: -What is the role of the library in the value network -What are the core competencies -How are the relationships built globally -How the services are delivered, personalised

Participating Innovation in technologies and business models: participate to pilot and R&D projects of the Information Society Technologies Programme Innovation in technologies and business models: participate to pilot and R&D projects of the Information Society Technologies Programme G8 Global Marketplace for SMEs G8 Global Marketplace for SMEs European Commission and Electronic Commerce: legislation, business information, projects, background, etc. European Commission and Electronic Commerce: legislation, business information, projects, background, etc.

European Commission Information Society DG For further information... IST helpdesk Fax: IST helpdesk Fax: Official Journal Guide to Future Calls Work Programme Introduction for Proposers Specific Guides for Proposers Official Journal Guide to Future Calls Work Programme Introduction for Proposers Specific Guides for Proposers