Evaluate e-business models BSBEBUS502A John Loftus - Welcome to the evolution of e-business models © John Loftus

Contents – week 1 BSBEBUS502A (Part A) Introductions Importance of e-business models Your desired outcomes and needs Prerequisites for the course Course assessment © John Loftus

Contents – week 1 BSBEBUS502A (Part B) Communication in the course The course website Learning strategies Interactive class format The course text book © John Loftus

Contents – week 1 BSBEBUS502A (Part C) Short break What is an e-business model? Group activity Definitions Assignments before next class © John Loftus

- Introductions John Loftus © John Loftus

Role Stimulate your learning Coach you through exercises Assess competence to achieve the performance criteria © John Loftus

- Introductions Preferred name Aspirations Desired outcomes © John Loftus

Importance Why is the evaluation of e-business models important? Discuss © John Loftus

Importance Sustain business performance Customer relationships Supplier relationships Partner relationships Owner relationships Revenue growth Cost reduction © John Loftus

Pre-requisites What should you know before commencing this course? No pre-requisites Start from the very beginning Life experience is a good start Prepared to learn - participation Learning needs analysis © John Loftus

Assessment How will you be assessed? Weekly participation –Case studies and presentations Research report E-business model design proposal Syndicate infrastructure report Team collaboration © John Loftus

Communication How will we communicate? During classes Before and after class Appointments –Monday 3:00 pm to 5:00 pm –Tuesday 3:00 pm to 5:00 pm Course website © John Loftus

Course website What communication tools are available on the course website? Wiki Discussion board Notice board Chat room © John Loftus

© John Loftus

Course (unit) outline Performance criteria Assessment details Assignment standards Weekly topics Weekly readings and exercises Check sheets © John Loftus

Interactive class format Session 1 Session 2 © John Loftus

Interactive class format Session 3 Session 4 © John Loftus

Text book Holistic approach Comprehensive Reference Platform for higher studies © John Loftus

Why do business organisations connect to the Internet? Group activity © John Loftus

Why do people connect to the Internet? Group activity © John Loftus

Buying process What steps would you take to purchase a mobile telephone? Group activity © John Loftus

Buying process Consider the following stages: Need recognition Pre-purchase search Evaluation of alternatives Purchase Post-purchase © John Loftus

Buyer stageeBusiness response Need Search Evaluate alternatives Purchase Post- purchase © John Loftus

Buyer stageeBusiness response NeedOffer value propositions to meet needs Search Evaluate alternatives Purchase Post- purchase © John Loftus

Buyer stageeBusiness response NeedOffer value propositions to meet needs SearchProvide easy access to information Evaluate alternatives Purchase Post- purchase © John Loftus

Buyer stageeBusiness response NeedOffer value propositions to meet needs SearchProvide easy access to information Evaluate alternatives Trial purchase – minimise risk Link to independent reviews Ensure post-sales support Purchase Post- purchase © John Loftus

Buyer stageeBusiness response NeedOffer value propositions to meet needs SearchProvide easy access to information Evaluate alternatives Trial purchase – minimise risk Link to independent reviews Ensure post-sales support PurchaseStreamline self-service processes Personalise and contextualise Post- purchase © John Loftus

Buyer stageeBusiness response NeedOffer value propositions to meet needs SearchProvide easy access to information Evaluate alternatives Trial purchase – minimise risk Link to independent reviews Ensure post-sales support PurchaseStreamline self-service processes Personalise and contextualise Post- purchase Convenient fulfilment tracking Community membership and support © John Loftus

Value networks © John Loftus

Activities in text Ch 1 Complete the following activities: 1.1 Consumer Internet adoption 1.4 Business Internet adoption 1.5 Intro to eBusiness organisations for running case studies © John Loftus

Assignments before next class Read chapter 1 of text – Chaffey Read text, pp 61-76, e-commerce models Complete activities: 1.1, 1.4, 1.5 Visit resources on the course website Read “Business models on the web” by Michael Rappa: Prepare to select three websites for evaluation of e-business models in first assignment Clarify any questions from course outline © John Loftus

Topics for next class Activity 2.8 Revenue models at e-business portals Case 2.3 Zopa Finalise selection of websites for evaluation of e-business models Commence evaluation of e-business models behind three websites © John Loftus