NEW TRENDS IN MANAGEMENT EDUCATION IN EASTERN EUROPE Marc LUYCKX GHISI Dean Cotrugli Business Academy Zagreb, Croatia.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore2 NEW TRENDS ? Eastern Europe and the Balkans have a hidden competitive advantage. They are more open to the future than Western Europeans Eastern Europe and the Balkans have a hidden competitive advantage. They are more open to the future than Western Europeans Probably because of their recent and older story. Probably because of their recent and older story. They have been obliged in 50 years to adopt communism and abandon it. They have been obliged in 50 years to adopt communism and abandon it.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore3 NEW TRENDS ? II They are now eager to find a place in the new capitalist industrial world. They are now eager to find a place in the new capitalist industrial world. And to join the European Union if it is possible… And to join the European Union if it is possible… But it seems that they also have less objections to shift further to the post industrial, post capitalist knowledge economy. But it seems that they also have less objections to shift further to the post industrial, post capitalist knowledge economy.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore4 NEW TRENDS ? III Comparing my students in Rouen (France) and in Zagreb, I find a difference of creativity and motivations. Comparing my students in Rouen (France) and in Zagreb, I find a difference of creativity and motivations. East europeans are smart and more open to the change. East europeans are smart and more open to the change. They are more ready to innovate and to take risks. They are more ready to innovate and to take risks.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore5 NEW TRENDS ? But they have also much less security of employment and carreers. But they have also much less security of employment and carreers. They are more obliged than others to be proactive and creative. They are more obliged than others to be proactive and creative. Their actual insititutions are not always transparent. OK. But everyone knows that they will change and possibly improve, if they enter the EU… Their actual insititutions are not always transparent. OK. But everyone knows that they will change and possibly improve, if they enter the EU…

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore6 EXAMPLES COTRUGLI BUSINESS ACADEMY, in ZAGREB, Croatia, is one example of innovation in management education. (Drazen KAPUSTA) COTRUGLI BUSINESS ACADEMY, in ZAGREB, Croatia, is one example of innovation in management education. (Drazen KAPUSTA) « SEAVUS » is a very innovative company in Macedonia.(Igor LESTAR) « SEAVUS » is a very innovative company in Macedonia.(Igor LESTAR) Both will be presented here in this congress. Both will be presented here in this congress.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore7 CBA’s HYPOTHESIS (I) Our hypothesis is that we are worldwide going full speed towards the knowledge economy. Our hypothesis is that we are worldwide going full speed towards the knowledge economy. EU Lisbon Strategy ( ) EU Lisbon Strategy ( ) EU economy is already 45% in this knowledge economy, which according to Peter DRUCKER is post capitalist. EU economy is already 45% in this knowledge economy, which according to Peter DRUCKER is post capitalist. The «classical» Management education prepares only for today’s industrial, capitalist non sustainable, society The «classical» Management education prepares only for today’s industrial, capitalist non sustainable, society

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore8 CBA’s HYPOTHESIS (II) CBA has has decided to have a « two legs approach » to management education. CBA has has decided to have a « two legs approach » to management education. One leg is education for the industrial capitalist economy One leg is education for the industrial capitalist economy The second leg is education for the post- industrial, and post capitalist, knowledge economy. The second leg is education for the post- industrial, and post capitalist, knowledge economy.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore9 CBA’s HYPOTHESIS (III) Now students discover that this second leg approach asks from them new skills, and a new vision of the market, of concurrentce, competition,… Now students discover that this second leg approach asks from them new skills, and a new vision of the market, of concurrentce, competition,… They must understand « intangible assets » which are forcing them to take into account new factors like the environment and social inclusion. They must understand « intangible assets » which are forcing them to take into account new factors like the environment and social inclusion.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore10 CBA’s HYPOTHESIS (IV) This changes the CEO’s image and the company’s image. This changes the CEO’s image and the company’s image. We must prepare our students for this new world, with a new Management education strategy. We must prepare our students for this new world, with a new Management education strategy. Thus our Management education is really twofold. Thus our Management education is really twofold. We are preparing our students for 2 societies and 2 economies. We are preparing our students for 2 societies and 2 economies.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore11 CBA’s HYPOTHESIS (V) Most of our students understand and approve our vision and our education proposal. Not all. Most of our students understand and approve our vision and our education proposal. Not all. Some are really enthusastic and understand fully. Some are really enthusastic and understand fully. We consider our duty to help Croatia to « leapfrog» to the post-industrial society, and be excellent in the 21 st century. We consider our duty to help Croatia to « leapfrog» to the post-industrial society, and be excellent in the 21 st century.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore12 CBA’s FUTURE Drazen KAPUSTA, CEO of CBA will explain how CBA is planning the future… Drazen KAPUSTA, CEO of CBA will explain how CBA is planning the future…

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore13 SEAVUS I have recommended SEAVUS, because it appears to be one of the most innovative company in the region. I have recommended SEAVUS, because it appears to be one of the most innovative company in the region. Igor LESTAR CEO of SEAVUS will explain Igor LESTAR CEO of SEAVUS will explain –How the company works –What his company expects from Management education in the XXIst century…

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore14 EASTERN EUROPE I believe in the potential of Eastern Europe, and specially the Balkans. I believe in the potential of Eastern Europe, and specially the Balkans. Because they have had hard times and are most of the time open to the future, at least among our business students. Because they have had hard times and are most of the time open to the future, at least among our business students. They have a potential to be able to leapfrog to the next post industrial society, and pull the rest of Europe… They have a potential to be able to leapfrog to the next post industrial society, and pull the rest of Europe…

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore15 THE NEW DEBATE ON MANAGEMENT EDUCATION

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore16 DRUCKER ON POST CAPITALISM We are far enough advanced into the new post-capitalist society to review and revise the social, economic, and political history of the Age of Capitalism and of the nation- state. …That the new society will be both a non-socialist and a post-capitalist society is practically certain. And it is certain also that its primary resource will be knowledge. (page 4).” We are far enough advanced into the new post-capitalist society to review and revise the social, economic, and political history of the Age of Capitalism and of the nation- state. …That the new society will be both a non-socialist and a post-capitalist society is practically certain. And it is certain also that its primary resource will be knowledge. (page 4).”

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore17 DRUCKER: OLD MANAGEMENT “When I first began to study management, during and immediately after World War II, a manager was defined as “someone who is responsible for the work of subordinates.” A manager in other words was a “boss”, and management was a rank of power. This is probably still the definition good many people have in mind when they speak of “managers” and “management”. “When I first began to study management, during and immediately after World War II, a manager was defined as “someone who is responsible for the work of subordinates.” A manager in other words was a “boss”, and management was a rank of power. This is probably still the definition good many people have in mind when they speak of “managers” and “management”.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore18 DRUCKER: NEW MANAGEMENT “The right definition of a manager is one who is “responsible for the application and performance of knowledge”. This change means that we now see knowledge as the essential resource. Land, labour, and capital are important chiefly as restraints. Without them, even knowledge cannot produce. Without them even management cannot perform. But where there is effective management, that is application of knowledge to knowledge, one can always obtain the other resources.” “The right definition of a manager is one who is “responsible for the application and performance of knowledge”. This change means that we now see knowledge as the essential resource. Land, labour, and capital are important chiefly as restraints. Without them, even knowledge cannot produce. Without them even management cannot perform. But where there is effective management, that is application of knowledge to knowledge, one can always obtain the other resources.”

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore19 QUESTION ON EDUCATION Are our management education schools able to prepare managers to be responsible for the application and performance of knowledge ? Are our management education schools able to prepare managers to be responsible for the application and performance of knowledge ? Naturally we have to prepare them also for the industrial society Naturally we have to prepare them also for the industrial society But are we sufficiently aware that we have to really prepare our students for a different future? But are we sufficiently aware that we have to really prepare our students for a different future?

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore20 Transition to Transmodern Death ?

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore21 WHY KNOWLEDGE SOCIETY? UNESCO (2005) has also made an important declaration on the « Knowledge society ». UNESCO (2005) has also made an important declaration on the « Knowledge society ». Distinguishing « information society » as still industrial with more ICT, and « knowledge society » as a new post industrial and sustainable/inclusive society. Distinguishing « information society » as still industrial with more ICT, and « knowledge society » as a new post industrial and sustainable/inclusive society.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore22 WHY KNOWLEDGE SOCIETY ? The EU Head of State have decided in March 2000 that the EU has to be the most competitive economy in the knowledge society before The EU Head of State have decided in March 2000 that the EU has to be the most competitive economy in the knowledge society before And this must happen in a completely sustainable and socially inclusive way. And this must happen in a completely sustainable and socially inclusive way. This is what is called « The Lisbon Strategy ). This is what is called « The Lisbon Strategy ).

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore23 DEFINITIONS Data: what is on the web, non-organised Data: what is on the web, non-organised Information: is already sorted by « google ». Overabundance. Information: is already sorted by « google ». Overabundance. Knowledge: is created by human brains interacting in networks Knowledge: is created by human brains interacting in networks Wisdom: takes future into account! Wisdom: takes future into account! Knowledge, Wisdom are rare. Not enough. Knowledge, Wisdom are rare. Not enough.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore24 EXAMPLE: ASCO ASCO won the bid of the EU Commission for running its site. Huge contract. ASCO won the bid of the EU Commission for running its site. Huge contract. ASCO has 48 hours to translate into 15 languages all productions of the EU Commission. ASCO has 48 hours to translate into 15 languages all productions of the EU Commission. Computers and capital are 20% Computers and capital are 20% 80% of the company’s value are its people 80% of the company’s value are its people

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore25 A NEW WORLD New tool of production : human brain 2. New CEO: Enabling creativity and sharing, 3. New human-centered management 4. New value creation process : adding K to K. 5. New Trade: from Free Trade to Free Sharing 6. New measurements = qualitative “intangibles” 7. New strategy: beyond war: win-win not win-loose 8. New definition of Progress = qualitative 9. Beyond patenting towards “Open Source” 10. Beyond pyramids towards networks 11. Capitalizing on cultural capital + gender capital

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore26 1. NEW TOOL OF PRODUCTION  The tool of production is not anymore machine + technol.+ €  It is human brain + networks for sharing knowledge in order to create new Knowledge.  This new tool of production is more important than capital and technol.  Hence Post capitalist society (Peter Drucker).

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore27 ASCO The new tool of production are the translators… The new tool of production are the translators… Better treat them well… Better treat them well…

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore28 2. NEW VALUE CREATION PROCES INDUSTRIAL SOC. INDUSTRIAL SOC. Add value to object Add value to object From steel to car ! From steel to car ! Tool is Machine Tool is Machine Humans are cost Humans are cost Management is machine-centered Management is machine-centered Machine is central Machine is central KNOWLEDGE SOC. KNOWLEDGE SOC. Create new Knowl. Create new Knowl. From data info to K From data info to K Tool is Human Tool is Human Humans are capital Humans are capital Management is Human-centered Management is Human-centered Machine is second Machine is second

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore29 ASCO The value creation process here is to apply the translators’ knowledge on knowledge : Commission’ texts. The value creation process here is to apply the translators’ knowledge on knowledge : Commission’ texts. Translators are the main tool of production. Translators are the main tool of production. Computers are necessary but not first. Computers are necessary but not first.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore30 ASCO How to control the quality of translations ? How to control the quality of translations ? Through « command and control »? This is impossible. What to do? Through « command and control »? This is impossible. What to do? Networking Cocktails with all the « Slovenians » of Brussels. They all want a good text and accept to collaborate in improving the text. Networking Cocktails with all the « Slovenians » of Brussels. They all want a good text and accept to collaborate in improving the text. This full WIN-WIN strategy… This full WIN-WIN strategy… And it worked perfectly…. And it worked perfectly….

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore31 3. NEW MANAGEMENT Human capital is central because it is caring for the tool of production: Please come back! Human capital is central because it is caring for the tool of production: Please come back! Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred. Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore32 4 NEW CEO FUNCTION Old CEO: command, control, capture Old CEO: command, control, capture New CEO: New CEO: –enable the creativity of his “human capital”= tool of Production –Enable and creator of networks around his team. Cannot control networks! –Care for the intangible assets= brand

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore33 ASCO A new CEO came in. He had bought the prosperous company. A new CEO came in. He had bought the prosperous company. And he imposed the old industrial style of management. And he imposed the old industrial style of management. In 48 hours, half of the personnel was gone… In 48 hours, half of the personnel was gone… …And the Commission suspended the contract. …And the Commission suspended the contract.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore34 ASCO In a few days ASCO’s Share hd lost 50% of its value. In a few days ASCO’s Share hd lost 50% of its value. An error of management can be terrible and fatal… An error of management can be terrible and fatal…

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore35 5. BEYOND TRADE (I) If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing. If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore36 5. BEYOND TRADE (II) INDUSTRIAL SOC. INDUSTRIAL SOC. Free trade of objects Free trade of objects Industrial structure Industrial structure Pyramids Pyramids Unemployment Unemployment Pollution Pollution Quantitative growth Quantitative growth KNOWLEDGE SOC. KNOWLEDGE SOC. Free sharing of knowl. Free sharing of knowl. Post-industrial Post-industrial Network =value creation Network =value creation Self-creation of my job Self-creation of my job Dematerialization of production. Dematerialization of production. Qualitaitve growth Qualitaitve growth

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore A NEW SYSTEM OF MEASUREMENTS « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden). « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden). They are becoming more and more important in the knowledge society They are becoming more and more important in the knowledge society Because the knowledge society is about knowledge which is immaterial, intangible and qualitative. Because the knowledge society is about knowledge which is immaterial, intangible and qualitative.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore INTANGIBLE ASSETS Intangibles assets = Intangibles assets = –Know how, –Reputation, –Trust in the company, –Structure of the company, –Strategy (balanced scorecards) –Relations with personnel, –Relations with clients,

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore INTANGIBLE ASSETS (II) Relation with civil society Relation with civil society Relation to environment Relation to environment Relation to our collective Future and sustainability Relation to our collective Future and sustainability But also quality of the Networks But also quality of the Networks

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore MEASURING INTANGIBLE ASSETS ? Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Today a company is measured more and more by its intangible assets. Today a company is measured more and more by its intangible assets. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. See also Neskey: See also Neskey:

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore Intangible indicators grow Transparency ICT Proliferation Financial indicators remain important Non-financial indicators grow in importance Potential for greater participation and wider accountability

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore43 ASCO: INTANGIBLE ASSETS In two days ASCO shares lost 50%, because their reputation was down… In two days ASCO shares lost 50%, because their reputation was down… –In the Commission: contractor –Among the workers: producers –In the consumers community: readers Intangible assets here are 90% ! Intangible assets here are 90% !

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore44 7. NEW BUSINESS STRATEGY/ WIN-WIN Old business strategy is warlike. Battlefield images are frequent. Patriarchal values dominate: “win-loose” Old business strategy is warlike. Battlefield images are frequent. Patriarchal values dominate: “win-loose” New business strategy: much less violent, “competition through collaboration” is the new motto. New business strategy: much less violent, “competition through collaboration” is the new motto. Knowledge behaves like love! Knowledge behaves like love!

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore45 ASCO & WIN-WIN Impossible for ASCO to have a command and control strategy… Impossible for ASCO to have a command and control strategy… It is obliged to have a win-win approach. It is obliged to have a win-win approach.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore46 8. NEW DEFINTION OF PROGRESS The industrial & modern definition of progress is quantitative. More is better. The industrial & modern definition of progress is quantitative. More is better. This definition is UNSUSTAINABLE This definition is UNSUSTAINABLE The knowledge society implies a qualitative definition of progress. The knowledge society implies a qualitative definition of progress. Good new! this allows a reorientation of our societies towards sustainability Good new! this allows a reorientation of our societies towards sustainability

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore47 9. BEYOND PATENTING The whole of the industrial production system is based on secrecy and patenting. I have this technology and you have not. So I win! The whole of the industrial production system is based on secrecy and patenting. I have this technology and you have not. So I win! “Information and knowledge always leak” “Information and knowledge always leak” In the knowledge economy we will NOT be able to maintain secrecy & patenting. In the knowledge economy we will NOT be able to maintain secrecy & patenting. See generic medecines, I-Pod music, etc,. See generic medecines, I-Pod music, etc,.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore BEYOND PYRAMIDS TOWARDS NETWORKS  Pyramids are the « normal » structure of industrial organizations  But knowledge is created only in networks. This is the shape that could prevail in the XXIst century.  Pyramids are all in crisis everywhere. In Busienss, Governments, Military, Churches, NGO’s, etc.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore49 ASCO = NETWORK ! Impossible to survive as pyramid! Impossible to survive as pyramid! The new CEO tried ad killed the company in a few days ! The new CEO tried ad killed the company in a few days !

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore CAPITALIZING ON CULTURAL AND GENDER CAPITAL Unexpectedly, culture and gender diversity becomes important as they feed creativity Unexpectedly, culture and gender diversity becomes important as they feed creativity The knowledge management is thus potentially socially inclusive and sustainable The knowledge management is thus potentially socially inclusive and sustainable The “Lisbon strategy” was thus excellent and forward looking. The “Lisbon strategy” was thus excellent and forward looking.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore51 CONCLUSION : NEW VALUES… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… NEW Values are needed: NEW Values are needed: –Freedom (of sharing) –Solidarity, Caring, Respect –Transparency –Concern for the Common Good

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore52 Consequences for the Business (II) IN US, only 10% of the «Knowledge society» business has survived the dot.com crash. Example: CISCO IN US, only 10% of the «Knowledge society» business has survived the dot.com crash. Example: CISCO Because they have changed : Because they have changed : –The tools (ICT) –The structure of their enterprise –The underlying vision of their scope and values (Verna ALLEE)

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore53 Consequences for the business 90 % of the EU Business leaders stick to the old industrial strategies: 90 % of the EU Business leaders stick to the old industrial strategies: –More capital + advanced technology 10% of the EU Business leaders change their strategy: 10% of the EU Business leaders change their strategy: –Capital+ Technology.+human creativ –Entreprise in Network :win-win strat. –Personnel is not a cost but key asset

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore54 Business & society : A new relation Industrial objects are “tangibles” & ethically neutral. Industrial objects are “tangibles” & ethically neutral. Knowledge is “intangible” & always linked to a meaning and thus to ethics. Knowledge is “intangible” & always linked to a meaning and thus to ethics. Producing knowledge thus involves a meaning and a business reputation = an “intangible” asset. Producing knowledge thus involves a meaning and a business reputation = an “intangible” asset.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore55 Four definitions of entrepreneurship 1. Agrarian : Conquer More land 2. Industrial : Conquer Markets. CEO controls and knows. 3. Knowledge entrepreneur : cares for human capital, fosters creativity, Sustainable. Facilitator. 4. “Spiritual” entrepreneur: conscious of his mission towards the Common Good of Humanity.

CONCLUSION

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore57 CHALLENGES FOR MANAGEMENT EDUCATION Most Business schools seem slow to adapt, but Business is quick ! Most Business schools seem slow to adapt, but Business is quick ! It seems easier to innovate far from the power centers: Croatia, Macedonia, Bulgaria, Serbia. It seems easier to innovate far from the power centers: Croatia, Macedonia, Bulgaria, Serbia. Croatian students response is 60% positive. They are the voice of CBA outside. Croatian students response is 60% positive. They are the voice of CBA outside.

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore58 A NEW CONVERSATION? India is a leader in Knowledge economy. India is a leader in Knowledge economy. But is India enough aware of the post industrial dimension? But is India enough aware of the post industrial dimension? India has also been the creator of the greatest religions in the world India has also been the creator of the greatest religions in the world

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore59 A NEW CONVERSATION ? Could we not initiate with India, a new conversation Could we not initiate with India, a new conversation –on Management education in the knowledge society? –on spirituality and responsibility in this new knowledge business –On wisdom in Business preparing for a really sustainable society?

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore60 Some good Books… Peter DRUCKER: “Post capitalist society”, Harper Business, New York, Peter DRUCKER: “Post capitalist society”, Harper Business, New York, Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Ray ANDERSON: “Mid Course correction” (Interface) Ray ANDERSON: “Mid Course correction” (Interface) World Business Academy: World Business Academy:

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore61 SOME GOOD BOOKS… “Neskey” on intangible measurements : “Neskey” on intangible measurements : David ROONEY (Australia): “Handbook on the Knowledge economy” David ROONEY (Australia): “Handbook on the Knowledge economy” Marc LUYCKX GHISI : « The Knowledge society: Building a sustainable future. » editions romaines, Luxembourg Marc LUYCKX GHISI : « The Knowledge society: Building a sustainable future. » editions romaines, Luxembourg

Marc Luyckx Ghisi CBA Dean, expert European CommissionJanuary 24-25, Bangalore62 SOME GOOD BOOKS III Marc LUYCKX GHISI: "A win–win strategy for the European Union in the knowledge society" published in the "European Visions for the knowledge age: a quest for a New Horizon in the information society". Paul KIDD(Ed.) Cheshire Henbury, UK, Marc LUYCKX GHISI: "A win–win strategy for the European Union in the knowledge society" published in the "European Visions for the knowledge age: a quest for a New Horizon in the information society". Paul KIDD(Ed.) Cheshire Henbury, UK, 2007.