Personal Branding Roadmap Template Creating Personal Branding Roadmap
Personal Branding Roadmap Where I will be 1. Thought Leader 1. 2. 4. 3. Marcom writing 6. 4. 6. Challenger Market 2. Presentation Skills 3. 7. MARKET DIFFERENTIATION 5. 2. 1. Business Case Analysis Me-Too Offering Where I must be This Quarter Q3 & Q4 Next Year TIME LINE
Personal Branding Roadmap Overview Roadmap coordinates release versions and market differentiation on x- axis and y-axis X-axis: release version numbering follows the “major” and “minor” career development items per year Y-axis: market differentiation from a “me-too” offering to “thought leader” position I must strive to achieve the thought leader position for job class or career I must remain competitive, developing “me-too” offerings to be comparable
Action Plan: This Quarter Me-too Learn business case analysis Result: Target date: Market challenger Improve presentation skills Thought leader Marketing & communications writing
Action Plan: Q3 & Q4 Me-too Market challenger Thought leader
Next Year Me-too Market challenger Thought leader