1. Elena Iancu

2. … describe future targets and the means to achieve them … describe future targets and the means to achieve them … facilitate collaboration, communication and execution of plans … facilitate collaboration, communication and execution of plans First used by Motorola, late 1970s First used by Motorola, late 1970s Product line platform roadmaps: Product line platform roadmaps: Underlying architecture Underlying architecture Multiple market segments => multiple models, versions, release Multiple market segments => multiple models, versions, release Market driven vs. Technology driven Market driven vs. Technology driven

3. Four topics linked by customer needs, product drivers and anticipated architectural elements Four topics linked by customer needs, product drivers and anticipated architectural elements Template developed by The Albright Society Group, LLC Template developed by The Albright Society Group, LLC

4. Main deliverables: Main deliverables: Competitive strategy Competitive strategy Product roadmap Product roadmap Technology roadmap Technology roadmap Strategic summary Strategic summary

5. Product roadmap definition Product roadmap definition

6. Technology roadmap definition Technology roadmap definition

7. Consider a social learning tool Consider a social learning tool Desktop application Desktop application Interface between a user and a global repository Interface between a user and a global repository Why roadmapping? Why roadmapping? Different targets depending on areas Different targets depending on areas Scalability & flexibility through a good technology planning Scalability & flexibility through a good technology planning Market driven Market driven Success depends on customer reaction Success depends on customer reaction

8. 1.Analyze competitive landscape and determine customer needs 2.Derive associated product features, prioritize 3.Choose technology 4.Assess risks and develop the platform roadmap

9. Product line roadmapping description and guidelines Product line roadmapping description and guidelines How to use roadmapping for global platform products? (Albright, 2002) How to use roadmapping for global platform products? (Albright, 2002) Roadmapping in the corporation (Albright, 2002) Roadmapping in the corporation (Albright, 2002) An architectural framework for roadmapping: Towards visual strategy (Phaal & Muller, 2008) An architectural framework for roadmapping: Towards visual strategy (Phaal & Muller, 2008) Case-studies Case-studies Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies. (Fenwick, Dalm & Gerdsri, 2009) Value Driven Technology Road Mapping (VTRM) process integrating decision making and marketing tools: Case of Internet security technologies. (Fenwick, Dalm & Gerdsri, 2009)

10. Thank you for your time !