Impacts of 3 rd Party IaaS on broadband network operations and businesses Prabhat Kumar Managing Partner, i 3 m 3 Solutions

Moving to the cloud …. How is 3 rd Party IaaS is impacting network and data center operations Results in constant challenge to manage the gaps in demands vs. broadband network capabilities and functionalities …customers are looking to cloud computing to provide elastic growth in broadband networks and CDNs to meet user demands Sources: Sentilla, 2012, Cisco Global Cloud Index, Growth in data and mobile devices typically follows the geometric progression – doubles in every 18 – 24 months Capacity provisioning and broadband network growth follows the arithmetic progression Growth in data and mobile devices typically follows the geometric progression – doubles in every 18 – 24 months Capacity provisioning and broadband network growth follows the arithmetic progression

Factors applied to 3 rd Party IaaS integration challenges with existing networks resulting in stress on broadband networks and data centers Broadband Network Operations Mobility demand OSS management complexity Security and performance transparency Customer experience inconsistency Business Opportunities Simplifying information access and usage Standardizing and integrating communications for value Aggregating, automating and scaling cloud workflows Improving workflows, transparency, and best-of-breed operations

i 3 m 3 Solutions Example Infrastructure as a Service providers –Storage as a Service (STaaS) –Other providers of management tools and resources for PaaS players Provides compute, storage and management for cloud development and applications Market Landscape Platform as a Service Software as a Service Infrastructure as a Service Public cloud providers also provide secure private cloud solutions mimicking public portfolios

i 3 m 3 Solutions Reliability and Availability – OSSs, BSSs, NOC and …. Most customers do not know true cost of downtime in their environment Cost of Downtime Percentage of companies not able to quantify78% Percent indicating $1,000 to $25,000 per network hour or downtime 19% Percent indicating $175,000 or more per network hour of downtime 3% Yet, customers willing to suffer higher levels of downtime in tough economic conditions Source: ITIC, % + Percentage of survey participants who were willing to operate at higher levels of downtime due to budget constraints 1 in 4 data centers is expected to experience a serious disruption over the next five years - Association for Computer Operations Management, 2010

i 3 m 3 Solutions Data Interoperability – across vendors and suppliers Challenge to providers looking to reach beyond their network boundaries Customers demanding interoperability standards across providers –API developments and improvements –Formatting standards Number of standards and user groups attempting to tackle related issues –Open Cloud Consortium –Cloud Computing Use Case Group Semantic Interoperability Data Translation Data Security Performance Governance Data Transformation Interoperability challenges Related challenges

i 3 m 3 Solutions Security and Privacy – across 3 rd party IaaS IT service security architecture is critical to a robust multi-layered security approach Governance Policy Strategy Ownership Metrics Risk Management Legal Education IT Application Level Patterns Architectural styles Collaboration IT Infrastructure Patterns Network + Communications Apps Platform IT Service Security Patterns Service Management Service Development Service Operations (Central) Security Patterns Authentication Authorization Identity + Key Management Audit Trails Backup, Redundancy, Recovery

i 3 m 3 Solutions Industry Competitors and Rivalry Among Existing Players New service models, technologies, and players will compete for customer mindshare and wallets Market segments will blur across platforms and service types Enterprise cloud services market $35.6 billion

Server Practice On-site Storage Services Business Development Elastic Security in Cloud Services Delivery Platform Build cloud computing services: Extend enterprise capabilities to build an elastic cloud ecosystem for Service Delivery Platforms by leveraging IaaS, PaaS and SaaS models to reduce TCOs, simplify collaboration and increase business agility Examples: AWS, Rackspace, NetApp, Terremark/Verizon …. Establish on-site resource and cloud service strategy and sales efforts: Create and define a service solution strategy amid complex interdependencies of vendors solutions, products and inter-operability issues for you and your target customers –Collaborate with enterprise sales and support teams –Create business cases and action plans for target clients –Create product roadmaps, competitive pricing offers, applications bundles, and process automation areas Examples: AWS, NetApp, Rackspace …. Create client elastic cloud platforms: Build processes and platforms for cloud services solutions that work across and easily integrate with existing legacy applications and services for several divisions within an enterprise Examples: RightScale, HP, IBM …. How the combined power of cloud ecosystem players and CIO/CTO teams can support an enterprise business development efforts…

How i3m3 Solutions helps Service Providers evolve their cloud strategies… Broadband Network Operations and Business Mobility OSS Management Customer Experience Security & Performance Evaluation and assessment Business case Architectural solution Roadmap Implementation i 3 m 3 Solutions

Thank you Prabhat Kumar Managing Partner, i 3 m 3 Solutions