1. Competitive Assessment of Email applications
June 2018
Ankit Podder, Analyst
IBM Collaboration and Talent Solutions
MD&I

2. Summary Market Trends Buyer Behavior Competition
application market has slow growth due to shift from traditional collaboration via to emerging technologies
Adoption of cloud and usage of mobile devices have dramatically changed the way applications are deployed
Significant shift from using on desktop to mobile devices; a large portion of opens through mobile devices
Large majority of users continue to use for collaboration on a daily basis
application is considered as a mission-critical business application by business users
Highly competitive market due to advancement in technology and adoption of cloud
IBM positioned for application after Microsoft and Google 1 1 1 2 2 2 3
Source : MD&I Analysis

3. Market Dynamics

4. Emerging Trends: Significant shift in traditional usage, from desktop to mobile devices and webmail
Shift from traditional collaboration via to emerging areas like collaboration platforms, social networking and team messaging. New entrants are capturing the market with their single technology focus.
The adoption of cloud and use of mobile devices have dramatically changed how applications are deployed
There is a significant shift from using on desktop to using it on mobile devices. Now, a large percentage of is opened through mobile devices, and another large percentage is opened via webmail. The two methods combine to an overwhelming majority, compared to access via desktop.
Large majority of the respondents to recent survey use for collaboration, followed by Calendar applications, on a daily basis.
Despite advancements in technology and the use of modern tools, is still considered a mission- critical business application and has become a norm in modern business.

5. Competitive Landscape: Email Application market is highly competitive
Application Providers
applications are a mission-critical business application and have become the norm for businesses.
The confluence of two major technology trends - - the availability of cloud applications and marketplaces, and the ubiquity and availability of mobile devices - - has dramatically changed the way is deployed and how it is accessed.
A recent analyst survey shows that a good portion of organizations still run applications either on-premises or in a private cloud (hosted or on-premise) due to major concerns around security and privacy as well as service levels of providers
With advancements in technology, security, and adoption of cloud, organizations are considering vendors with on cloud along with additional capabilities and tools

6. Advantages:
Strong loyalty of satisfied customers and passionate Community of developers and partners
Organizations can use Domino more easily within their Microsoft investments.
Integration with Connections and Watson Workspace to continue to deliver the value of applications
Future investment protection and no end date of support
Global presence through Channel partners
Integrates seamlessly with Microsoft Ecosystem
Invigorated focus for new app development
Cost effectiveness - - driving down the costs of administration and reducing dev-ops complexity
Lowest cost of ownership vs competition services offers

7. Competitive Information: SWOT Analysis - Microsoft Office 365
Position and momentum - Microsoft owns overwhelming majority of the enterprise office suite market
Broad, feature-rich offering - Office 365 provides more than 15 different services and continues to reguarly expand its portfolio
Organizational commitment - Microsoft has committed resources to incentivizing its sales force and increasing the strength of its partner network
Availability of Implementation and Development Skills
Strengths
All-or-Nothing Approach Results in Low Value for Light Users - Office 365 provides a large bundle of services, only a few of which most organizations want
Functional Gaps - Compared with the on-premises software users are accustomed to, Office 365 sometimes falls short
Complexity - There is a lack of expected integration in the product line, Governance and data handling inconsistencies
Migration is challenging for clients moving to Office 365
Weakness
The workplace is in a transition to New Ways of Work that provide a good opportunity for Office 365
Synergies With Other Microsoft Products Can Be Further Exploited
Applying Advanced Technology Assets - Cortana and Delve are the most visible applications of advanced technology to the productivity space
Opportunity
Organizations get into Office 365 for all sorts of reasons and have myriad expectations of what it can do for them
New Competitive Field Offers New Chance to Competitors
Legacy of On-Premises Versions of the Suite Anchors Long-Term Customers
Threats

8. Strengths Weakness Opportunity Threats
Competitive Information: SWOT Analysis - SharePoint Online & SharePoint Server 2016
Hybrid capabilities allow organizations to integrate a number of functions to both on-premises and cloud-based content
SharePoint team sites support permanent and short-lived collaboration which adds related collaboration tools such as team chat, calendar and planner
Large number of connectors are available for third-party SaaS and on- premises applications
Content services provide extensive content management capabilities including document management, enabling users to create, collect, and classify documents
Strengths
Records management capabilities do not include any certifications. ; likely a problem for organizations in regulated industries
Weakness
Microsoft can increase its ECM market share in the cloud market
SharePoint accesses ECM functionality and provides organizations that have been prohibited from implementing ECM platforms with the opportunity to deploy ECM capabilities
Opportunity
Take-up of ECM in the cloud has been slow to date - A major threat to ECM vendors wanting to increase their share of the cloud market is the reluctance of organizations to adopt ECM in the cloud
Competition is stiff in the ECM market - A large number of ECM vendors provide cloud-based services, with little to choose from between them in terms of functionality.
Threats

9. Competitive Information: SWOT Analysis – Salesforce.com
Good brand value of its enterprise collaboration solution, Chatter
Large investment in R&D
Strong customer base
Strengths
Major focus is on CRM solution, and therefore lacks flexibility in serving customer
Weakness
Emerging countries such as India and China in Asia Pacific are expected to offer significant opportunities
Strategic partnership is expected to open new avenue for growth. For instance, Salesforce and Cisco teamed up to leverage each other’s technical capability to develop enhanced solution
Acquisition of Quip is expected to strengthen the company’s market penetration
Opportunity
Presence of large player such as Microsoft, Cisco, and IBM
Cyber threats pose serious concerns
Demand for dynamic technological frameworks requires timely upgradation of products and services to remain competitive in the market
Threats